One of the region’s most beautiful roads runs south of Aglou Plage, offering wonderful views of the ocean, rugged hills and the occasional empty cove. Then comes Mirleft, with a burgeoning surf scene and beckoning cafes under the arches on its main street.
Oujda is the largest city in eastern Morocco, with a modern facade that belies its millennium-old age. Despite its heritage, it receives very few foreign travelers. The reason for this is found on the map: it was once the busiest border crossing with Algeria, making it popular with traders and tourists alike. When the border closed in 1995, Oujda's economy took a major hit. However, recent tourism development along the nearby Mediterranean coast, and the consequent rise in importance of the airport, are having a positive knock-on effect. In addition, Oujda's university remains a mainstay of the economy and the city’s intellectual life.
Only returned to Morocco by the Spanish in 1969, Sidi Ifni retains an atmospheric Iberian flair, and the faded art-deco buildings are a haunting reminder of colonial ambitions. At the heart of what was the Spanish Sahara, Ifni was once a base for trafficking of enslaved people and later a large exporter of fish to the Spanish mainland.
By the time caravans laden with gold and spice reached Skoura, the camels must’ve been gasping. After a two-month journey across the Sahara, blue-robed Tuareg desert traders offloaded cargo from caravans in Skoura, where Middle Atlas mountaineers packed it onto mules headed to Fez. Ouarzazate, 39km west, is now the region’s commercial center, but Skoura’s historic mudbrick castles remain, and traders throng Monday and Thursday souqs brimming with intensely flavorful desert produce. When market days are done and palm-tree shadows stretch across the road, no one seems in a hurry to leave.
One of Morocco's most significant national parks and bird reserves, Souss-Massa stretches down the coast from Inezgane, a block of more than 330 sq km of protected land between the main north–south highway and the beach. It is a spectacular and wild place of cliffs, sand dunes, farmland, coastal steppes and forests.
As you travel along the N10 east of Taroudant, you will see frizzy argan trees, beloved of local goats and international chefs, growing near the road.
Erfoud makes a pleasant pit stop on the journey heading south to Merzouga from Fez or Meknes, with wood-fired madfouna (Berber 'pizza'), fossils dating back hundreds of millions of years and the photogenic ancient Ksar M’Aadid, 5km north of town. The souq at the southern end of Erfoud sells local dates and fresh produce, and in October the town has an increasingly popular date festival, with dancing and music.
The Anti Atlas remains one of the least-visited parts of Morocco’s mountainscape, which is surprising, as it is beautiful and close to Agadir. The mountains are the lands of the Chleuh people, who live in a loose confederation of villages strung across the barren peaks. Living in areas molded by the demanding landscape of granite boulders and red-lava flows, the Chleuh have always been devoted to their farms in the lush oasis valleys, now some of the country’s most beautiful palmeraies (palm groves).
Like the other towns on this stretch of the Atlantic, Larache is laid-back for most of the year but bursts into life in summer, when Moroccan tourists flock to nearby Ras R'mel beach. Occupied by the Spanish for most of the 17th century, the town developed a local industry building ships for the corsairs operating further south. It eventually became the main port of the Spanish protectorate in 1911. Though certainly as picturesque as its northern neighbor, Asilah, Larache gets far fewer visitors and is relatively hassle-free. Come here for local flavor rather than headline sights, and don't expect a lot in terms of accommodation and eating options.
It is the coastal wind – the beautifully named alizee, or taros in Berber – that has allowed Essaouira (essa-weera, or es-sweera in Arabic) to retain its traditional culture and character. For most of the year, the wind blows so hard here that relaxing on the beach is impossible, meaning that the town is bypassed by the hordes of beach tourists who descend on other Atlantic Coast destinations in summer. Known as the ‘Wind City of Africa’, it attracts plenty of windsurfers between April and November, but the majority of visitors come here in spring and autumn to wander through the spice-scented lanes and palm-lined avenues of the fortified medina, browse the many art galleries and boutiques, relax in some of the country's best hotels and watch fishing nets being mended and traditional boats being constructed in the hugely atmospheric port.