The small Berber town of Sefrou is a picturesque place situated on the edge of the Middle Atlas. Its annual Cherry Festival was inscribed in the Representative List of Intangible Heritage of Humanity in 2012. As such, its medina walls have been restored, and some fanadiq (ancient inns used by caravans) are being rebuilt. Sefrou once hosted one of Morocco’s largest Jewish communities (as many as 8000 people, according to some accounts), and it was here that Moulay Idriss II lived while overseeing the building of Fez.
From Ouarzazate, the N9 plunges southeast into the Draa Valley, formed by a narrow ribbon of water from the High Atlas that occasionally emerges triumphantly in lush oases, particularly between Agdz and Zagora, a stretch of about 95km. The drive from Agdz to Zagora takes three to four hours, though the more scenic Circuits Touristiques route follows the piste through the oasis. Beyond that, a road takes you 96km further south to M’Hamid, a town 40km short of the Algerian border that marks the end of the road and the start of the desert proper.
One of Morocco's most significant national parks and bird reserves, Souss-Massa stretches down the coast from Inezgane, a block of more than 330 sq km of protected land between the main north–south highway and the beach. It is a spectacular and wild place of cliffs, sand dunes, farmland, coastal steppes and forests.
Monkeys and fragrant cedar forest trails are what draw visitors to Azrou, but the town itself is a thoroughly unhurried, relaxing spot in which to wind down if you're feeling frazzled after too many big cities. It's an important Berber market centre deep in the Middle Atlas, with a shaggy mane of woods and high meadows that burst into flower every spring.
Morocco’s political and administrative capital may be short on top-drawer tourist attractions, but it compensates with plenty of charm. The ville nouvelle's palm-lined boulevards are clean, well kept and relatively free of traffic – a blessed relief for those who have spent time in Casablanca. There's a clean central beach, an intact and evocative kasbah, and an attractive walled medina that is far less touristy than those in other large cities. All in all, the city is a good choice for a short sojourn.
The whitewashed town of Moulay Idriss sits astride two green hills in a cradle of mountains and is one of the country’s most important pilgrimage sites. Given its picturesque setting, pretty historic core and national importance, it's a mystery why more tourists don't visit. The good news is that its lack of popularity means you can often have the place all to yourself.
The Anti Atlas remains one of the least-visited parts of Morocco’s mountainscape, which is surprising, as it is beautiful and close to Agadir. The mountains are the lands of the Chleuh people, who live in a loose confederation of villages strung across the barren peaks. Living in areas molded by the demanding landscape of granite boulders and red-lava flows, the Chleuh have always been devoted to their farms in the lush oasis valleys, now some of the country’s most beautiful palmeraies (palm groves).
When a wealthy family refused hospitality to a poor woman and her son, God was offended and buried them under the mounds of sand called Erg Chebbi. So goes the legend of the dunes rising majestically above the twin villages of Merzouga and Hassi Labied, which for many travelers fulfil Morocco's promise as a dream desert destination.
Rather than retracing the N10 back to Marrakesh via Tinerhir and Ouarzazate, adventurous desert travellers opt for the N12, which traces the southern foothills of Jebel Saghro via Alnif, Tazzarine and Nkob. The road sees little traffic and few tourists and provides an interesting link through prime fossil-hunting territory to the Draa Valley, where it emerges at Tansikht 63km north of Zagora and 98km south of Ouarzazate. Kasbah-studded Nkob is the most atmospheric place to stay and provides a good base for Jebel Saghro treks and exploration.