Taroudant (also spelled Taroudannt) is sometimes called "Little Marrakesh," but that description doesn’t do the Souss Valley trading center justice. Hidden by magnificent red-mud walls, and with the snowcapped peaks of the High Atlas beckoning beyond, Taroudant’s souqs and squares have a healthy sprinkling of Maghrebi mystique. Yet it is also a practical place, a market town where Berbers trade the produce of the rich and fertile Oued Souss plain.
An industrial center and thriving port, Safi is a lot less picturesque than neighboring coastal towns but does offer an insight into the day-to-day life of a Moroccan city. Most tourists stop here en route to or from Essaouira to visit the giant pottery works that produce the typical brightly colored Safi pottery.
Morocco’s political and administrative capital may be short on top-drawer tourist attractions, but it compensates with plenty of charm. The ville nouvelle's palm-lined boulevards are clean, well kept and relatively free of traffic – a blessed relief for those who have spent time in Casablanca. There's a clean central beach, an intact and evocative kasbah, and an attractive walled medina that is far less touristy than those in other large cities. All in all, the city is a good choice for a short sojourn.
With a busy port and beach resort sprawling beneath its kasbah, Agadir was completely rebuilt following a devastating earthquake in 1960. It is now the country’s premier destination for sun, sand, pubs and pizza. Laid out as a large grid of downtown streets, surrounded by spacious residential suburbs, Agadir’s concrete-covered inland quarters are sterile. However, the city hits its stride on the beachfront promenade, where Moroccan street life comes with a refreshing sense of space. Arching south of the shiny white marina, the sandy beach offers clean water and 300 sunny days a year.
This windswept coast is home to Morocco's cultured capital, Rabat, and its economic hub, Casablanca. The refined Moorish architecture and liberal attitudes on display in both cities are a far cry from the medieval medinas and conservative lifestyles of inland cities such as Fez and Marrakesh.
This mountain village, perched at 2650m in the High Atlas, offers a peaceful escape from the hustle of Marrakesh 75km to the north. It's a fine year-round destination with hiking amid wildflower-strewn valleys in springtime and downhill skiing in winter. Aside from its beckoning outdoor adventures, however, there isn't much to Oukaimeden.
Nestled in the gorgeous Ameln Valley, the village of Tafraoute is surrounded on all sides by red-granite mountains. It is a pleasant and relaxed base for exploring the region.
One of the region’s most beautiful roads runs south of Aglou Plage, offering wonderful views of the ocean, rugged hills and the occasional empty cove. Then comes Mirleft, with a burgeoning surf scene and beckoning cafes under the arches on its main street.
The delightful resort town of Oualidia (also spelled Walidiya) spreads around a gorgeous crescent-shaped lagoon fringed with golden sands and protected from the wild surf by a rocky breakwater. With a good selection of accommodation and great fish restaurants (the town is particularly famous for its oysters), it's a popular weekend and summer retreat for Marrakshis and Casablancais, and a perfect destination for those needing a break after the bustle of the Marrakesh medina.