Marocko

As foreign tourists head to the medinas for a taste of the "real" Morocco, Moroccan tourists find more favor with places such as Ifrane. Tidy, ordered and modern, it feels more like Switzerland relocated to the Middle Atlas than North Africa. Its clean air, scrubbed streets and leafy outlook make it popular with tour groups.

With the help of some Hollywood touch-ups, this Unesco-protected red mudbrick ksar (fortified vilage) seems frozen in time, still resembling its days in the 11th century as an Almoravid caravanserai. Movie buffs may recognize it from Lawrence of Arabia, Jesus of Nazareth (for which much of Aït Ben Haddou was rebuilt), Jewel of the Nile (note the Egyptian towers) and Gladiator. A less retouched kasbah can be found 6km north along the tarmac from Aït Ben Haddou: the Tamdaght kasbah, a crumbling Glaoui fortification topped by storks’ nests.

The Souss Valley, where goats climb argan trees beneath the sun-baked Anti Atlas, draws a line across Morocco. South of this fertile valley, the pace of life in mountain villages and Saharan gateways is seductively slow.

Humble villages and gentle mountain trails offer a charming counterpoint to imperial cities and ancient ruins in this area of Morocco. The fertile plains of the north have acted as Morocco’s breadbasket for centuries. The Romans left remains at Volubilis, followed in turn by Muslim dynasties who created Morocco’s grandest imperial city: Fez.

Temperatures are cooler in the shadow of snowcapped High Atlas peaks, and this blooming valley a little more than 50km south of Marrakesh is the city’s escape hatch from the soaring summer heat. The valley is especially mood-altering from February to April, when almond and cherry orchards bloom manically and wildflowers run riot.

Oujda is the largest city in eastern Morocco, with a modern facade that belies its millennium-old age. Despite its heritage, it receives very few foreign travelers. The reason for this is found on the map: it was once the busiest border crossing with Algeria, making it popular with traders and tourists alike. When the border closed in 1995, Oujda's economy took a major hit. However, recent tourism development along the nearby Mediterranean coast, and the consequent rise in importance of the airport, are having a positive knock-on effect. In addition, Oujda's university remains a mainstay of the economy and the city’s intellectual life.

Against the soaring peaks of the Atlas mountains, picturesque Berber villages, palm-filled oases and undulating desert landscapes set the stage for an extraordinary range of adventures. There's hiking along craggy clifftops overlooking the stunning scenery of Todra Gorge and Dadès Gorge, mule treks through Skoura and lush river valleys, and desert wanders by camel amid the sculpted sand dunes surrounding Merzouga and M’Hamid.

The original, iconic ‘Tombouctou, 52 jours’ (Timbuktu, 52 days) sign, featuring a nomad with a smirking camel, may have been swept away in an inexplicable government beautification scheme, but Zagora’s fame as a desert outpost remains indelible. The Saadians launched their expedition to conquer Timbuktu here in 1591, and desert caravans passing through Zagora gave this isolated spot cosmopolitan character. These days Zagora remains a trading post and meeting place, hosting a regional souq on Wednesday and Sunday and putting on a variety of lively festivals.

The delightful resort town of Oualidia (also spelled Walidiya) spreads around a gorgeous crescent-shaped lagoon fringed with golden sands and protected from the wild surf by a rocky breakwater. With a good selection of accommodation and great fish restaurants (the town is particularly famous for its oysters), it's a popular weekend and summer retreat for Marrakshis and Casablancais, and a perfect destination for those needing a break after the bustle of the Marrakesh medina.