Need a break from the medina hustle? Head to Marrakesh’s Ville Nouvelle (new town), full of leafy parks, cafe culture, a thriving contemporary art scene and the best bars and gourmet restaurants in town. Gueliz is the central shopping hub, while Hivernage is a high-class neighbourhood bordered by gardens and home to a few remnants of art deco architecture.
Guarding the Strait of Gibraltar, Tangier has for centuries been Europes's gateway to Africa. Its blend of cultures and influences is unique in Morocco – for much of its history it wasn't even governed by Morocco.
With a busy port and beach resort sprawling beneath its kasbah, Agadir was completely rebuilt following a devastating earthquake in 1960. It is now the country’s premier destination for sun, sand, pubs and pizza. Laid out as a large grid of downtown streets, surrounded by spacious residential suburbs, Agadir’s concrete-covered inland quarters are sterile. However, the city hits its stride on the beachfront promenade, where Moroccan street life comes with a refreshing sense of space. Arching south of the shiny white marina, the sandy beach offers clean water and 300 sunny days a year.
An industrial center and thriving port, Safi is a lot less picturesque than neighboring coastal towns but does offer an insight into the day-to-day life of a Moroccan city. Most tourists stop here en route to or from Essaouira to visit the giant pottery works that produce the typical brightly colored Safi pottery.
When a wealthy family refused hospitality to a poor woman and her son, God was offended and buried them under the mounds of sand called Erg Chebbi. So goes the legend of the dunes rising majestically above the twin villages of Merzouga and Hassi Labied, which for many travelers fulfil Morocco's promise as a dream desert destination.
A little village that’s seen a whole lot of tourist action in the past decade, Setti Fatma is a scenic stop for lunch by the river and for hikes to seven waterfalls. The village is neatly nestled in a canyon beneath the High Atlas mountains at the southern end of the Ourika Valley road, 24km south of the Oukaimeden turn-off at Aghbalou.
Beautifully perched beneath the raw peaks of the Rif, Chefchaouen is one of the prettiest towns in Morocco, an artsy, blue-washed mountain village that feels like its own world. While tourism has definitely taken hold, the balance between ease and authenticity is just right. The old medina is a delight of Moroccan and Andalusian influence with red-tiled roofs, bright-blue buildings and narrow lanes converging on busy Plaza Uta El Hammam and its restored kasbah. Long known to backpackers for the easy availability of kif (cannabis), the town has rapidly gentrified and offers a range of quality accommodation, good food, lots to do and no hassles to speak of, making it a strong alternative to a hectic multicity tour. This is a great place to relax, explore and take day trips to the cool green hills.
Caught between the crashing waves of the Mediterranean and the rough crags of the Rif Mountains, northern Morocco is one of the most charming parts of the country. Tangier, the faded libertine of a port that links Africa and Europe, has shed its shady past to enjoy a rebirth as fashionable Moroccan riviera. To the east, the coast is dotted with high cliffs and sandy coves; the area booms as a Moroccan holiday destination.