Tetouan is a jewel of a town in a striking location at the foot of the Rif Mountains, and just a few kilometres from the sea. Despite seeing relatively few foreign visitors, there's an air of authenticity here that adds great value to a visit. The ancient medina, a Unesco World Heritage site, looks like it has not changed in several centuries. The modern center that abuts it gleams in white, its Spanish facades given a recent facelift to seductive affect.
With the help of some Hollywood touch-ups, this Unesco-protected red mudbrick ksar (fortified vilage) seems frozen in time, still resembling its days in the 11th century as an Almoravid caravanserai. Movie buffs may recognize it from Lawrence of Arabia, Jesus of Nazareth (for which much of Aït Ben Haddou was rebuilt), Jewel of the Nile (note the Egyptian towers) and Gladiator. A less retouched kasbah can be found 6km north along the tarmac from Aït Ben Haddou: the Tamdaght kasbah, a crumbling Glaoui fortification topped by storks’ nests.
One of Morocco's most significant national parks and bird reserves, Souss-Massa stretches down the coast from Inezgane, a block of more than 330 sq km of protected land between the main north–south highway and the beach. It is a spectacular and wild place of cliffs, sand dunes, farmland, coastal steppes and forests.
An industrial center and thriving port, Safi is a lot less picturesque than neighboring coastal towns but does offer an insight into the day-to-day life of a Moroccan city. Most tourists stop here en route to or from Essaouira to visit the giant pottery works that produce the typical brightly colored Safi pottery.
Only returned to Morocco by the Spanish in 1969, Sidi Ifni retains an atmospheric Iberian flair, and the faded art-deco buildings are a haunting reminder of colonial ambitions. At the heart of what was the Spanish Sahara, Ifni was once a base for trafficking of enslaved people and later a large exporter of fish to the Spanish mainland.
The Souss Valley, where goats climb argan trees beneath the sun-baked Anti Atlas, draws a line across Morocco. South of this fertile valley, the pace of life in mountain villages and Saharan gateways is seductively slow.
The laid-back fishing village of Taghazout, once famous for calamari and hippies, is now considered Morocco’s premier surfing destination for both pros and learners.