It is the coastal wind – the beautifully named alizee, or taros in Berber – that has allowed Essaouira (essa-weera, or es-sweera in Arabic) to retain its traditional culture and character. For most of the year, the wind blows so hard here that relaxing on the beach is impossible, meaning that the town is bypassed by the hordes of beach tourists who descend on other Atlantic Coast destinations in summer. Known as the ‘Wind City of Africa’, it attracts plenty of windsurfers between April and November, but the majority of visitors come here in spring and autumn to wander through the spice-scented lanes and palm-lined avenues of the fortified medina, browse the many art galleries and boutiques, relax in some of the country's best hotels and watch fishing nets being mended and traditional boats being constructed in the hugely atmospheric port.
Only returned to Morocco by the Spanish in 1969, Sidi Ifni retains an atmospheric Iberian flair, and the faded art-deco buildings are a haunting reminder of colonial ambitions. At the heart of what was the Spanish Sahara, Ifni was once a base for trafficking of enslaved people and later a large exporter of fish to the Spanish mainland.
Al Hoceima is a great place to spend a few days. Quiet, relaxing and hassle-free, this modern seaside resort was founded by the Spanish as Villa Sanjuro. The town was built as a garrison after the Rif Wars in the early 20th century; rebel Abd Al Krim operated nearby. Independence brought the name change to Al Hoceima, but Spanish influence remains strong in language, architecture and business.
The Souss Valley, where goats climb argan trees beneath the sun-baked Anti Atlas, draws a line across Morocco. South of this fertile valley, the pace of life in mountain villages and Saharan gateways is seductively slow.
In its heyday, Fez attracted scholars and philosophers, mathematicians and lawyers, astronomers and theologians. Craftsmen built them houses and palaces, kings endowed mosques and medersas (religious schools), and merchants offered exotic wares from the silk roads and sub-Saharan trade routes. Although Fez lost its influence at the beginning of the 19th century, it remains a supremely self-confident city whose cultural and spiritual lineage beguiles visitors. Something of the medieval remains in the world’s largest car-free urban area: donkeys cart goods down the warren of alleyways, and while there are still ruinous pockets, government efforts to restore the city are showing results.
Guarding the Strait of Gibraltar, Tangier has for centuries been Europes's gateway to Africa. Its blend of cultures and influences is unique in Morocco – for much of its history it wasn't even governed by Morocco.