Though not as atmospheric as other Moroccan cities, Casablanca is the best representation of the modern nation. This is where money is being made, where young Moroccans come to seek their fortunes and where business and the creative industries prosper.
The Rif is the most northerly of Morocco's mountain chains. There are some good hikes to be had in the region from the most popular town for tourists, Chefchaouen, with its pastel blue medina. An alternative base in the Rif is Tetouan, which has some fine Spanish colonial architecture.
In July and August, this town transforms into a heaving holiday resort popular with Moroccan families. A compelling reason for travelers to head here is to visit the Unesco-listed 16th-century Cité Portugaise, and this is something that can easily be done in an hour or two en route between Casablanca and towns further down the coast.
Morocco’s political and administrative capital may be short on top-drawer tourist attractions, but it compensates with plenty of charm. The ville nouvelle's palm-lined boulevards are clean, well kept and relatively free of traffic – a blessed relief for those who have spent time in Casablanca. There's a clean central beach, an intact and evocative kasbah, and an attractive walled medina that is far less touristy than those in other large cities. All in all, the city is a good choice for a short sojourn.
There are numerous trekking opportunities of various durations in the vast 580-sq-km Talassemtane National Park, which begins just outside Chefchaouen. The name means ‘cold spring’ in Berber. Some popular destinations include the small villages of El Kelaâ and Akchour, and God’s Bridge, a natural formation that looks like a stone arch. The duration of these excursions depends on how much you wish to drive versus walk.
This mountain village, perched at 2650m in the High Atlas, offers a peaceful escape from the hustle of Marrakesh 75km to the north. It's a fine year-round destination with hiking amid wildflower-strewn valleys in springtime and downhill skiing in winter. Aside from its beckoning outdoor adventures, however, there isn't much to Oukaimeden.
In its heyday, Fez attracted scholars and philosophers, mathematicians and lawyers, astronomers and theologians. Craftsmen built them houses and palaces, kings endowed mosques and medersas (religious schools), and merchants offered exotic wares from the silk roads and sub-Saharan trade routes. Although Fez lost its influence at the beginning of the 19th century, it remains a supremely self-confident city whose cultural and spiritual lineage beguiles visitors. Something of the medieval remains in the world’s largest car-free urban area: donkeys cart goods down the warren of alleyways, and while there are still ruinous pockets, government efforts to restore the city are showing results.
Oujda is the largest city in eastern Morocco, with a modern facade that belies its millennium-old age. Despite its heritage, it receives very few foreign travelers. The reason for this is found on the map: it was once the busiest border crossing with Algeria, making it popular with traders and tourists alike. When the border closed in 1995, Oujda's economy took a major hit. However, recent tourism development along the nearby Mediterranean coast, and the consequent rise in importance of the airport, are having a positive knock-on effect. In addition, Oujda's university remains a mainstay of the economy and the city’s intellectual life.
Humble villages and gentle mountain trails offer a charming counterpoint to imperial cities and ancient ruins in this area of Morocco. The fertile plains of the north have acted as Morocco’s breadbasket for centuries. The Romans left remains at Volubilis, followed in turn by Muslim dynasties who created Morocco’s grandest imperial city: Fez.