Quieter and smaller than its grand neighbour Fez, Meknes feels rather overshadowed and receives fewer visitors than it should. It’s more laid-back with less hassle, yet still has all the winding narrow medina streets and grand buildings that it warrants as an imperial city and one-time home of the Moroccan sultanate.
It is the coastal wind – the beautifully named alizee, or taros in Berber – that has allowed Essaouira (essa-weera, or es-sweera in Arabic) to retain its traditional culture and character. For most of the year, the wind blows so hard here that relaxing on the beach is impossible, meaning that the town is bypassed by the hordes of beach tourists who descend on other Atlantic Coast destinations in summer. Known as the ‘Wind City of Africa’, it attracts plenty of windsurfers between April and November, but the majority of visitors come here in spring and autumn to wander through the spice-scented lanes and palm-lined avenues of the fortified medina, browse the many art galleries and boutiques, relax in some of the country's best hotels and watch fishing nets being mended and traditional boats being constructed in the hugely atmospheric port.
With the help of some Hollywood touch-ups, this Unesco-protected red mudbrick ksar (fortified vilage) seems frozen in time, still resembling its days in the 11th century as an Almoravid caravanserai. Movie buffs may recognize it from Lawrence of Arabia, Jesus of Nazareth (for which much of Aït Ben Haddou was rebuilt), Jewel of the Nile (note the Egyptian towers) and Gladiator. A less retouched kasbah can be found 6km north along the tarmac from Aït Ben Haddou: the Tamdaght kasbah, a crumbling Glaoui fortification topped by storks’ nests.
The whitewashed town of Moulay Idriss sits astride two green hills in a cradle of mountains and is one of the country’s most important pilgrimage sites. Given its picturesque setting, pretty historic core and national importance, it's a mystery why more tourists don't visit. The good news is that its lack of popularity means you can often have the place all to yourself.
Nomad crossings, rose valleys and two-tone kasbahs: even on paper, the Dadès Valley stretches the imagination. From the daunting High Atlas to the north to the rugged Jebel Saghro range south, the valley is dotted with oases and mudbrick palaces that give the region its fairy-tale nickname – Valley of a Thousand Kasbahs. Some of the best views are only glimpsed when travelling on foot, along hidden livestock tracks between the Dadès and Todra Gorges and nomad routes across the Saghro.
The Rif is the most northerly of Morocco's mountain chains. There are some good hikes to be had in the region from the most popular town for tourists, Chefchaouen, with its pastel blue medina. An alternative base in the Rif is Tetouan, which has some fine Spanish colonial architecture.
This mountain village, perched at 2650m in the High Atlas, offers a peaceful escape from the hustle of Marrakesh 75km to the north. It's a fine year-round destination with hiking amid wildflower-strewn valleys in springtime and downhill skiing in winter. Aside from its beckoning outdoor adventures, however, there isn't much to Oukaimeden.
Temperatures are cooler in the shadow of snowcapped High Atlas peaks, and this blooming valley a little more than 50km south of Marrakesh is the city’s escape hatch from the soaring summer heat. The valley is especially mood-altering from February to April, when almond and cherry orchards bloom manically and wildflowers run riot.