Cala Iris now lies inside the Al Hoceima National Park. It has a small fishing port and a beautiful sandy beach that's empty out of season – for now. Construction of a resort was due to start in 2017. The port is flanked by attractive beaches: Yellich (to the east) faces an island that you can walk out to; Oued Sahfa lies to the west; and an hour’s hike over the hill lies Mestaza.
For pure mountain air that cuts through the heat and leaves you giddy, don’t miss the highest mountain in North Africa: snowcapped Jebel Toubkal (4167m), situated in the heart of the Toubkal National Park. Mountain trails criss-crossing Jebel Toubkal start from Imlil, which is located at the end of the Mizane Valley. On the way to Imlil, you could make a pit stop 47km south of Marrakesh at Asni for roadside tajines and the Saturday souq.
Strategically located Ouarzazate (war-zazat) has gotten by largely on its wits instead of its looks. For centuries, people from the Atlas, Draa and Dadès Valleys converged to do business at Ouarzazate’s sprawling Taourirt Kasbah, and a modern garrison town was established here in the 1920s to oversee France’s colonial interests. The movie business gradually took off in Ouarzazate after the French protectorate left in the 1950s, and "Ouallywood" movie studios have built quite a resume providing convincing backdrops for movies supposedly set in Tibet, ancient Rome, Somalia and Egypt.
With the help of some Hollywood touch-ups, this Unesco-protected red mudbrick ksar (fortified vilage) seems frozen in time, still resembling its days in the 11th century as an Almoravid caravanserai. Movie buffs may recognize it from Lawrence of Arabia, Jesus of Nazareth (for which much of Aït Ben Haddou was rebuilt), Jewel of the Nile (note the Egyptian towers) and Gladiator. A less retouched kasbah can be found 6km north along the tarmac from Aït Ben Haddou: the Tamdaght kasbah, a crumbling Glaoui fortification topped by storks’ nests.
Monkeys and fragrant cedar forest trails are what draw visitors to Azrou, but the town itself is a thoroughly unhurried, relaxing spot in which to wind down if you're feeling frazzled after too many big cities. It's an important Berber market centre deep in the Middle Atlas, with a shaggy mane of woods and high meadows that burst into flower every spring.
Established by the Spanish in 1844 and formerly called Villa Cisneros, Dakhla lies just north of the Tropic of Cancer on a sandy peninsula stretching 40km from the main coastline. It’s a very lonely 500km drive from Laayoune (more than 1000km from Agadir) through endless desert, and Dakhla is actually closer to Nouâdhibou (Mauritania) than any Moroccan city.
Snaking down through the dramatic Ziz Gorges from Rich, the Oued (River) Ziz brings to life the last southern valley of the Ziz and the Tafilalt oases before puttering out in the rose gold dunes of Merzouga. Starting just south of the Middle Atlas town of Rich and about 30km north of Errachidia, the tremendous Ziz Gorges provide a rocky passage south through the Tunnel du Légionnaire (built by the French in 1928). To the south, the valley widens, presenting a spectacular sight: a dense canopy of palms wedged between ancient striated cliffs, which date to the Jurassic period. It's worth taking some time here to explore the rich, untouristed palmeraies (palm groves).
As you travel along the N10 east of Taroudant, you will see frizzy argan trees, beloved of local goats and international chefs, growing near the road.
A little village that’s seen a whole lot of tourist action in the past decade, Setti Fatma is a scenic stop for lunch by the river and for hikes to seven waterfalls. The village is neatly nestled in a canyon beneath the High Atlas mountains at the southern end of the Ourika Valley road, 24km south of the Oukaimeden turn-off at Aghbalou.