As foreign tourists head to the medinas for a taste of the "real" Morocco, Moroccan tourists find more favor with places such as Ifrane. Tidy, ordered and modern, it feels more like Switzerland relocated to the Middle Atlas than North Africa. Its clean air, scrubbed streets and leafy outlook make it popular with tour groups.
One of the region’s most beautiful roads runs south of Aglou Plage, offering wonderful views of the ocean, rugged hills and the occasional empty cove. Then comes Mirleft, with a burgeoning surf scene and beckoning cafes under the arches on its main street.
By the time caravans laden with gold and spice reached Skoura, the camels must’ve been gasping. After a two-month journey across the Sahara, blue-robed Tuareg desert traders offloaded cargo from caravans in Skoura, where Middle Atlas mountaineers packed it onto mules headed to Fez. Ouarzazate, 39km west, is now the region’s commercial center, but Skoura’s historic mudbrick castles remain, and traders throng Monday and Thursday souqs brimming with intensely flavorful desert produce. When market days are done and palm-tree shadows stretch across the road, no one seems in a hurry to leave.
Being stuck between a rock and a hard place is a sublime experience in the Todra Gorge, where a 300m-deep fault splits the orange limestone into a deep ravine at some points just wide enough for a crystal-clear river and single-file trekkers to squeeze through. The road from Tinerhir passes green palmeraies (palm groves) and Berber villages until, 15km along, high walls of pink and grey rock close in around the road. The approach is thrilling, as though the doors of heaven were about to close before you.
The Souss Valley, where goats climb argan trees beneath the sun-baked Anti Atlas, draws a line across Morocco. South of this fertile valley, the pace of life in mountain villages and Saharan gateways is seductively slow.
Rather than retracing the N10 back to Marrakesh via Tinerhir and Ouarzazate, adventurous desert travellers opt for the N12, which traces the southern foothills of Jebel Saghro via Alnif, Tazzarine and Nkob. The road sees little traffic and few tourists and provides an interesting link through prime fossil-hunting territory to the Draa Valley, where it emerges at Tansikht 63km north of Zagora and 98km south of Ouarzazate. Kasbah-studded Nkob is the most atmospheric place to stay and provides a good base for Jebel Saghro treks and exploration.
Tiznit is an old walled medina town surrounded by modern development. It was originally the site of a cluster of forts that were encircled in the 19th century by some 5km of pisé (rammed earth) wall. It quickly became a trade center and remains a provincial capital and center for Berber jewelery, with a souq devoted to the silver stuff. This slow-paced and authentic spot is a convenient stop-off between the Anti Atlas and Atlantic Coast.
Taroudant (also spelled Taroudannt) is sometimes called "Little Marrakesh," but that description doesn’t do the Souss Valley trading center justice. Hidden by magnificent red-mud walls, and with the snowcapped peaks of the High Atlas beckoning beyond, Taroudant’s souqs and squares have a healthy sprinkling of Maghrebi mystique. Yet it is also a practical place, a market town where Berbers trade the produce of the rich and fertile Oued Souss plain.
For pure mountain air that cuts through the heat and leaves you giddy, don’t miss the highest mountain in North Africa: snowcapped Jebel Toubkal (4167m), situated in the heart of the Toubkal National Park. Mountain trails criss-crossing Jebel Toubkal start from Imlil, which is located at the end of the Mizane Valley. On the way to Imlil, you could make a pit stop 47km south of Marrakesh at Asni for roadside tajines and the Saturday souq.
The Rocade (coastal road) from Al Hoceima to Nador (81 miles/130km) is a delight to travel. It passes through red cliffs, verdant gorges and, midway, an enormous sculpture of deeply eroded hills.