As foreign tourists head to the medinas for a taste of the "real" Morocco, Moroccan tourists find more favor with places such as Ifrane. Tidy, ordered and modern, it feels more like Switzerland relocated to the Middle Atlas than North Africa. Its clean air, scrubbed streets and leafy outlook make it popular with tour groups.
Ceuta is one of a handful of Spanish possessions on the coastline of Morocco. Located on a peninsula jutting out into the Mediterranean, it offers a compact dose of fantastic architecture, interesting museums, excellent food, a relaxing maritime park and bracing nature walks. The city is particularly beautiful at night, a skyline of artfully lit buildings and bursting palms.
With a busy port and beach resort sprawling beneath its kasbah, Agadir was completely rebuilt following a devastating earthquake in 1960. It is now the country’s premier destination for sun, sand, pubs and pizza. Laid out as a large grid of downtown streets, surrounded by spacious residential suburbs, Agadir’s concrete-covered inland quarters are sterile. However, the city hits its stride on the beachfront promenade, where Moroccan street life comes with a refreshing sense of space. Arching south of the shiny white marina, the sandy beach offers clean water and 300 sunny days a year.
Erfoud makes a pleasant pit stop on the journey heading south to Merzouga from Fez or Meknes, with wood-fired madfouna (Berber 'pizza'), fossils dating back hundreds of millions of years and the photogenic ancient Ksar M’Aadid, 5km north of town. The souq at the southern end of Erfoud sells local dates and fresh produce, and in October the town has an increasingly popular date festival, with dancing and music.
The Anti Atlas remains one of the least-visited parts of Morocco’s mountainscape, which is surprising, as it is beautiful and close to Agadir. The mountains are the lands of the Chleuh people, who live in a loose confederation of villages strung across the barren peaks. Living in areas molded by the demanding landscape of granite boulders and red-lava flows, the Chleuh have always been devoted to their farms in the lush oasis valleys, now some of the country’s most beautiful palmeraies (palm groves).
For pure mountain air that cuts through the heat and leaves you giddy, don’t miss the highest mountain in North Africa: snowcapped Jebel Toubkal (4167m), situated in the heart of the Toubkal National Park. Mountain trails criss-crossing Jebel Toubkal start from Imlil, which is located at the end of the Mizane Valley. On the way to Imlil, you could make a pit stop 47km south of Marrakesh at Asni for roadside tajines and the Saturday souq.
Though not as atmospheric as other Moroccan cities, Casablanca is the best representation of the modern nation. This is where money is being made, where young Moroccans come to seek their fortunes and where business and the creative industries prosper.
Snaking down through the dramatic Ziz Gorges from Rich, the Oued (River) Ziz brings to life the last southern valley of the Ziz and the Tafilalt oases before puttering out in the rose gold dunes of Merzouga. Starting just south of the Middle Atlas town of Rich and about 30km north of Errachidia, the tremendous Ziz Gorges provide a rocky passage south through the Tunnel du Légionnaire (built by the French in 1928). To the south, the valley widens, presenting a spectacular sight: a dense canopy of palms wedged between ancient striated cliffs, which date to the Jurassic period. It's worth taking some time here to explore the rich, untouristed palmeraies (palm groves).
Quieter and smaller than its grand neighbour Fez, Meknes feels rather overshadowed and receives fewer visitors than it should. It’s more laid-back with less hassle, yet still has all the winding narrow medina streets and grand buildings that it warrants as an imperial city and one-time home of the Moroccan sultanate.