Caught between the crashing waves of the Mediterranean and the rough crags of the Rif Mountains, northern Morocco is one of the most charming parts of the country. Tangier, the faded libertine of a port that links Africa and Europe, has shed its shady past to enjoy a rebirth as fashionable Moroccan riviera. To the east, the coast is dotted with high cliffs and sandy coves; the area booms as a Moroccan holiday destination.
The small Berber town of Sefrou is a picturesque place situated on the edge of the Middle Atlas. Its annual Cherry Festival was inscribed in the Representative List of Intangible Heritage of Humanity in 2012. As such, its medina walls have been restored, and some fanadiq (ancient inns used by caravans) are being rebuilt. Sefrou once hosted one of Morocco’s largest Jewish communities (as many as 8000 people, according to some accounts), and it was here that Moulay Idriss II lived while overseeing the building of Fez.
The delightful resort town of Oualidia (also spelled Walidiya) spreads around a gorgeous crescent-shaped lagoon fringed with golden sands and protected from the wild surf by a rocky breakwater. With a good selection of accommodation and great fish restaurants (the town is particularly famous for its oysters), it's a popular weekend and summer retreat for Marrakshis and Casablancais, and a perfect destination for those needing a break after the bustle of the Marrakesh medina.
Erfoud makes a pleasant pit stop on the journey heading south to Merzouga from Fez or Meknes, with wood-fired madfouna (Berber 'pizza'), fossils dating back hundreds of millions of years and the photogenic ancient Ksar M’Aadid, 5km north of town. The souq at the southern end of Erfoud sells local dates and fresh produce, and in October the town has an increasingly popular date festival, with dancing and music.
Nestled in the gorgeous Ameln Valley, the village of Tafraoute is surrounded on all sides by red-granite mountains. It is a pleasant and relaxed base for exploring the region.
Like the other towns on this stretch of the Atlantic, Larache is laid-back for most of the year but bursts into life in summer, when Moroccan tourists flock to nearby Ras R'mel beach. Occupied by the Spanish for most of the 17th century, the town developed a local industry building ships for the corsairs operating further south. It eventually became the main port of the Spanish protectorate in 1911. Though certainly as picturesque as its northern neighbor, Asilah, Larache gets far fewer visitors and is relatively hassle-free. Come here for local flavor rather than headline sights, and don't expect a lot in terms of accommodation and eating options.
By the time caravans laden with gold and spice reached Skoura, the camels must’ve been gasping. After a two-month journey across the Sahara, blue-robed Tuareg desert traders offloaded cargo from caravans in Skoura, where Middle Atlas mountaineers packed it onto mules headed to Fez. Ouarzazate, 39km west, is now the region’s commercial center, but Skoura’s historic mudbrick castles remain, and traders throng Monday and Thursday souqs brimming with intensely flavorful desert produce. When market days are done and palm-tree shadows stretch across the road, no one seems in a hurry to leave.