As you travel along the N10 east of Taroudant, you will see frizzy argan trees, beloved of local goats and international chefs, growing near the road.
The original, iconic ‘Tombouctou, 52 jours’ (Timbuktu, 52 days) sign, featuring a nomad with a smirking camel, may have been swept away in an inexplicable government beautification scheme, but Zagora’s fame as a desert outpost remains indelible. The Saadians launched their expedition to conquer Timbuktu here in 1591, and desert caravans passing through Zagora gave this isolated spot cosmopolitan character. These days Zagora remains a trading post and meeting place, hosting a regional souq on Wednesday and Sunday and putting on a variety of lively festivals.
Tiznit is an old walled medina town surrounded by modern development. It was originally the site of a cluster of forts that were encircled in the 19th century by some 5km of pisé (rammed earth) wall. It quickly became a trade center and remains a provincial capital and center for Berber jewelery, with a souq devoted to the silver stuff. This slow-paced and authentic spot is a convenient stop-off between the Anti Atlas and Atlantic Coast.
The laid-back fishing village of Taghazout, once famous for calamari and hippies, is now considered Morocco’s premier surfing destination for both pros and learners.
Rather than retracing the N10 back to Marrakesh via Tinerhir and Ouarzazate, adventurous desert travellers opt for the N12, which traces the southern foothills of Jebel Saghro via Alnif, Tazzarine and Nkob. The road sees little traffic and few tourists and provides an interesting link through prime fossil-hunting territory to the Draa Valley, where it emerges at Tansikht 63km north of Zagora and 98km south of Ouarzazate. Kasbah-studded Nkob is the most atmospheric place to stay and provides a good base for Jebel Saghro treks and exploration.
As foreign tourists head to the medinas for a taste of the "real" Morocco, Moroccan tourists find more favor with places such as Ifrane. Tidy, ordered and modern, it feels more like Switzerland relocated to the Middle Atlas than North Africa. Its clean air, scrubbed streets and leafy outlook make it popular with tour groups.
The Rif is the most northerly of Morocco's mountain chains. There are some good hikes to be had in the region from the most popular town for tourists, Chefchaouen, with its pastel blue medina. An alternative base in the Rif is Tetouan, which has some fine Spanish colonial architecture.
The Souss Valley, where goats climb argan trees beneath the sun-baked Anti Atlas, draws a line across Morocco. South of this fertile valley, the pace of life in mountain villages and Saharan gateways is seductively slow.