This windswept coast is home to Morocco's cultured capital, Rabat, and its economic hub, Casablanca. The refined Moorish architecture and liberal attitudes on display in both cities are a far cry from the medieval medinas and conservative lifestyles of inland cities such as Fez and Marrakesh.
In its heyday, Fez attracted scholars and philosophers, mathematicians and lawyers, astronomers and theologians. Craftsmen built them houses and palaces, kings endowed mosques and medersas (religious schools), and merchants offered exotic wares from the silk roads and sub-Saharan trade routes. Although Fez lost its influence at the beginning of the 19th century, it remains a supremely self-confident city whose cultural and spiritual lineage beguiles visitors. Something of the medieval remains in the world’s largest car-free urban area: donkeys cart goods down the warren of alleyways, and while there are still ruinous pockets, government efforts to restore the city are showing results.
Strategically located Ouarzazate (war-zazat) has gotten by largely on its wits instead of its looks. For centuries, people from the Atlas, Draa and Dadès Valleys converged to do business at Ouarzazate’s sprawling Taourirt Kasbah, and a modern garrison town was established here in the 1920s to oversee France’s colonial interests. The movie business gradually took off in Ouarzazate after the French protectorate left in the 1950s, and "Ouallywood" movie studios have built quite a resume providing convincing backdrops for movies supposedly set in Tibet, ancient Rome, Somalia and Egypt.
Al Hoceima is a great place to spend a few days. Quiet, relaxing and hassle-free, this modern seaside resort was founded by the Spanish as Villa Sanjuro. The town was built as a garrison after the Rif Wars in the early 20th century; rebel Abd Al Krim operated nearby. Independence brought the name change to Al Hoceima, but Spanish influence remains strong in language, architecture and business.
Humble villages and gentle mountain trails offer a charming counterpoint to imperial cities and ancient ruins in this area of Morocco. The fertile plains of the north have acted as Morocco’s breadbasket for centuries. The Romans left remains at Volubilis, followed in turn by Muslim dynasties who created Morocco’s grandest imperial city: Fez.
A little village that’s seen a whole lot of tourist action in the past decade, Setti Fatma is a scenic stop for lunch by the river and for hikes to seven waterfalls. The village is neatly nestled in a canyon beneath the High Atlas mountains at the southern end of the Ourika Valley road, 24km south of the Oukaimeden turn-off at Aghbalou.
Compared to the sensory overload provided by the medina, the Ville Nouvelle can seem boring: very modern, but with little actually going on. But for most Fassis, the Ville Nouvelle is where it’s at and, far more interesting and progressive than crumbling Fez El Bali. In the past few years, huge amounts of money have been poured into the area, the benefits of which can best be seen along the long boulevard of Ave Hassan II, with its manicured lawns, palm trees, flower beds and fountains. This is the 'real' Morocco as much as any donkey-packed lane in the old city. That said, Fez's Ville Nouvelle still lacks the panache of its equivalents in Marrakesh and Casablanca, and there's very little of interest here for visitors.
Tetouan is a jewel of a town in a striking location at the foot of the Rif Mountains, and just a few kilometres from the sea. Despite seeing relatively few foreign visitors, there's an air of authenticity here that adds great value to a visit. The ancient medina, a Unesco World Heritage site, looks like it has not changed in several centuries. The modern center that abuts it gleams in white, its Spanish facades given a recent facelift to seductive affect.