Tetouan is a jewel of a town in a striking location at the foot of the Rif Mountains, and just a few kilometres from the sea. Despite seeing relatively few foreign visitors, there's an air of authenticity here that adds great value to a visit. The ancient medina, a Unesco World Heritage site, looks like it has not changed in several centuries. The modern center that abuts it gleams in white, its Spanish facades given a recent facelift to seductive affect.
In July and August, this town transforms into a heaving holiday resort popular with Moroccan families. A compelling reason for travelers to head here is to visit the Unesco-listed 16th-century Cité Portugaise, and this is something that can easily be done in an hour or two en route between Casablanca and towns further down the coast.
For pure mountain air that cuts through the heat and leaves you giddy, don’t miss the highest mountain in North Africa: snowcapped Jebel Toubkal (4167m), situated in the heart of the Toubkal National Park. Mountain trails criss-crossing Jebel Toubkal start from Imlil, which is located at the end of the Mizane Valley. On the way to Imlil, you could make a pit stop 47km south of Marrakesh at Asni for roadside tajines and the Saturday souq.
Prepare for your senses to be slapped - Marrakesh's heady sights and sounds will dazzle, frazzle and enchant. Put on your babouches (leather slippers) and dive right in.
Tiznit is an old walled medina town surrounded by modern development. It was originally the site of a cluster of forts that were encircled in the 19th century by some 5km of pisé (rammed earth) wall. It quickly became a trade center and remains a provincial capital and center for Berber jewelery, with a souq devoted to the silver stuff. This slow-paced and authentic spot is a convenient stop-off between the Anti Atlas and Atlantic Coast.
Monkeys and fragrant cedar forest trails are what draw visitors to Azrou, but the town itself is a thoroughly unhurried, relaxing spot in which to wind down if you're feeling frazzled after too many big cities. It's an important Berber market centre deep in the Middle Atlas, with a shaggy mane of woods and high meadows that burst into flower every spring.
Taroudant (also spelled Taroudannt) is sometimes called "Little Marrakesh," but that description doesn’t do the Souss Valley trading center justice. Hidden by magnificent red-mud walls, and with the snowcapped peaks of the High Atlas beckoning beyond, Taroudant’s souqs and squares have a healthy sprinkling of Maghrebi mystique. Yet it is also a practical place, a market town where Berbers trade the produce of the rich and fertile Oued Souss plain.
The delightful resort town of Oualidia (also spelled Walidiya) spreads around a gorgeous crescent-shaped lagoon fringed with golden sands and protected from the wild surf by a rocky breakwater. With a good selection of accommodation and great fish restaurants (the town is particularly famous for its oysters), it's a popular weekend and summer retreat for Marrakshis and Casablancais, and a perfect destination for those needing a break after the bustle of the Marrakesh medina.
One of the region’s most beautiful roads runs south of Aglou Plage, offering wonderful views of the ocean, rugged hills and the occasional empty cove. Then comes Mirleft, with a burgeoning surf scene and beckoning cafes under the arches on its main street.
Humble villages and gentle mountain trails offer a charming counterpoint to imperial cities and ancient ruins in this area of Morocco. The fertile plains of the north have acted as Morocco’s breadbasket for centuries. The Romans left remains at Volubilis, followed in turn by Muslim dynasties who created Morocco’s grandest imperial city: Fez.