An industrial center and thriving port, Safi is a lot less picturesque than neighboring coastal towns but does offer an insight into the day-to-day life of a Moroccan city. Most tourists stop here en route to or from Essaouira to visit the giant pottery works that produce the typical brightly colored Safi pottery.
The tortilla, paella and rioja (Spanish wine) served in most of Asilah's restaurants are reminders that this compact town was Spanish territory for a long time. Today, it's an easy introduction to Morocco, offering a good selection of budget and midrange accommodation and an extremely pretty medina to explore. There are also plenty of clean swimming and surf beaches close by.
This mountain village, perched at 2650m in the High Atlas, offers a peaceful escape from the hustle of Marrakesh 75km to the north. It's a fine year-round destination with hiking amid wildflower-strewn valleys in springtime and downhill skiing in winter. Aside from its beckoning outdoor adventures, however, there isn't much to Oukaimeden.
Like the other towns on this stretch of the Atlantic, Larache is laid-back for most of the year but bursts into life in summer, when Moroccan tourists flock to nearby Ras R'mel beach. Occupied by the Spanish for most of the 17th century, the town developed a local industry building ships for the corsairs operating further south. It eventually became the main port of the Spanish protectorate in 1911. Though certainly as picturesque as its northern neighbor, Asilah, Larache gets far fewer visitors and is relatively hassle-free. Come here for local flavor rather than headline sights, and don't expect a lot in terms of accommodation and eating options.
The lanes that spool north from Djemaa El Fna sum up this old caravan city’s charm. Scents of cumin and grilled meat intermingle in alleyways where shafts of sunlight strike through palm-frond roofing and hawkers bid you hello in 10 languages. Throw away your map and go get lost in the helter-skelter for a while.
Monkeys and fragrant cedar forest trails are what draw visitors to Azrou, but the town itself is a thoroughly unhurried, relaxing spot in which to wind down if you're feeling frazzled after too many big cities. It's an important Berber market centre deep in the Middle Atlas, with a shaggy mane of woods and high meadows that burst into flower every spring.
The original, iconic ‘Tombouctou, 52 jours’ (Timbuktu, 52 days) sign, featuring a nomad with a smirking camel, may have been swept away in an inexplicable government beautification scheme, but Zagora’s fame as a desert outpost remains indelible. The Saadians launched their expedition to conquer Timbuktu here in 1591, and desert caravans passing through Zagora gave this isolated spot cosmopolitan character. These days Zagora remains a trading post and meeting place, hosting a regional souq on Wednesday and Sunday and putting on a variety of lively festivals.
Morocco’s political and administrative capital may be short on top-drawer tourist attractions, but it compensates with plenty of charm. The ville nouvelle's palm-lined boulevards are clean, well kept and relatively free of traffic – a blessed relief for those who have spent time in Casablanca. There's a clean central beach, an intact and evocative kasbah, and an attractive walled medina that is far less touristy than those in other large cities. All in all, the city is a good choice for a short sojourn.
Compared to the sensory overload provided by the medina, the Ville Nouvelle can seem boring: very modern, but with little actually going on. But for most Fassis, the Ville Nouvelle is where it’s at and, far more interesting and progressive than crumbling Fez El Bali. In the past few years, huge amounts of money have been poured into the area, the benefits of which can best be seen along the long boulevard of Ave Hassan II, with its manicured lawns, palm trees, flower beds and fountains. This is the 'real' Morocco as much as any donkey-packed lane in the old city. That said, Fez's Ville Nouvelle still lacks the panache of its equivalents in Marrakesh and Casablanca, and there's very little of interest here for visitors.