Though not as atmospheric as other Moroccan cities, Casablanca is the best representation of the modern nation. This is where money is being made, where young Moroccans come to seek their fortunes and where business and the creative industries prosper.
Al Hoceima is a great place to spend a few days. Quiet, relaxing and hassle-free, this modern seaside resort was founded by the Spanish as Villa Sanjuro. The town was built as a garrison after the Rif Wars in the early 20th century; rebel Abd Al Krim operated nearby. Independence brought the name change to Al Hoceima, but Spanish influence remains strong in language, architecture and business.
In its heyday, Fez attracted scholars and philosophers, mathematicians and lawyers, astronomers and theologians. Craftsmen built them houses and palaces, kings endowed mosques and medersas (religious schools), and merchants offered exotic wares from the silk roads and sub-Saharan trade routes. Although Fez lost its influence at the beginning of the 19th century, it remains a supremely self-confident city whose cultural and spiritual lineage beguiles visitors. Something of the medieval remains in the world’s largest car-free urban area: donkeys cart goods down the warren of alleyways, and while there are still ruinous pockets, government efforts to restore the city are showing results.
Cala Iris now lies inside the Al Hoceima National Park. It has a small fishing port and a beautiful sandy beach that's empty out of season – for now. Construction of a resort was due to start in 2017. The port is flanked by attractive beaches: Yellich (to the east) faces an island that you can walk out to; Oued Sahfa lies to the west; and an hour’s hike over the hill lies Mestaza.
With a busy port and beach resort sprawling beneath its kasbah, Agadir was completely rebuilt following a devastating earthquake in 1960. It is now the country’s premier destination for sun, sand, pubs and pizza. Laid out as a large grid of downtown streets, surrounded by spacious residential suburbs, Agadir’s concrete-covered inland quarters are sterile. However, the city hits its stride on the beachfront promenade, where Moroccan street life comes with a refreshing sense of space. Arching south of the shiny white marina, the sandy beach offers clean water and 300 sunny days a year.
Against the soaring peaks of the Atlas mountains, picturesque Berber villages, palm-filled oases and undulating desert landscapes set the stage for an extraordinary range of adventures. There's hiking along craggy clifftops overlooking the stunning scenery of Todra Gorge and Dadès Gorge, mule treks through Skoura and lush river valleys, and desert wanders by camel amid the sculpted sand dunes surrounding Merzouga and M’Hamid.
Need a break from the medina hustle? Head to Marrakesh’s Ville Nouvelle (new town), full of leafy parks, cafe culture, a thriving contemporary art scene and the best bars and gourmet restaurants in town. Gueliz is the central shopping hub, while Hivernage is a high-class neighbourhood bordered by gardens and home to a few remnants of art deco architecture.
Taroudant (also spelled Taroudannt) is sometimes called "Little Marrakesh," but that description doesn’t do the Souss Valley trading center justice. Hidden by magnificent red-mud walls, and with the snowcapped peaks of the High Atlas beckoning beyond, Taroudant’s souqs and squares have a healthy sprinkling of Maghrebi mystique. Yet it is also a practical place, a market town where Berbers trade the produce of the rich and fertile Oued Souss plain.
Oujda is the largest city in eastern Morocco, with a modern facade that belies its millennium-old age. Despite its heritage, it receives very few foreign travelers. The reason for this is found on the map: it was once the busiest border crossing with Algeria, making it popular with traders and tourists alike. When the border closed in 1995, Oujda's economy took a major hit. However, recent tourism development along the nearby Mediterranean coast, and the consequent rise in importance of the airport, are having a positive knock-on effect. In addition, Oujda's university remains a mainstay of the economy and the city’s intellectual life.