Compared to the sensory overload provided by the medina, the Ville Nouvelle can seem boring: very modern, but with little actually going on. But for most Fassis, the Ville Nouvelle is where it’s at and, far more interesting and progressive than crumbling Fez El Bali. In the past few years, huge amounts of money have been poured into the area, the benefits of which can best be seen along the long boulevard of Ave Hassan II, with its manicured lawns, palm trees, flower beds and fountains. This is the 'real' Morocco as much as any donkey-packed lane in the old city. That said, Fez's Ville Nouvelle still lacks the panache of its equivalents in Marrakesh and Casablanca, and there's very little of interest here for visitors.
Only returned to Morocco by the Spanish in 1969, Sidi Ifni retains an atmospheric Iberian flair, and the faded art-deco buildings are a haunting reminder of colonial ambitions. At the heart of what was the Spanish Sahara, Ifni was once a base for trafficking of enslaved people and later a large exporter of fish to the Spanish mainland.
Beautifully perched beneath the raw peaks of the Rif, Chefchaouen is one of the prettiest towns in Morocco, an artsy, blue-washed mountain village that feels like its own world. While tourism has definitely taken hold, the balance between ease and authenticity is just right. The old medina is a delight of Moroccan and Andalusian influence with red-tiled roofs, bright-blue buildings and narrow lanes converging on busy Plaza Uta El Hammam and its restored kasbah. Long known to backpackers for the easy availability of kif (cannabis), the town has rapidly gentrified and offers a range of quality accommodation, good food, lots to do and no hassles to speak of, making it a strong alternative to a hectic multicity tour. This is a great place to relax, explore and take day trips to the cool green hills.
The Souss Valley, where goats climb argan trees beneath the sun-baked Anti Atlas, draws a line across Morocco. South of this fertile valley, the pace of life in mountain villages and Saharan gateways is seductively slow.
Temperatures are cooler in the shadow of snowcapped High Atlas peaks, and this blooming valley a little more than 50km south of Marrakesh is the city’s escape hatch from the soaring summer heat. The valley is especially mood-altering from February to April, when almond and cherry orchards bloom manically and wildflowers run riot.
Morocco’s political and administrative capital may be short on top-drawer tourist attractions, but it compensates with plenty of charm. The ville nouvelle's palm-lined boulevards are clean, well kept and relatively free of traffic – a blessed relief for those who have spent time in Casablanca. There's a clean central beach, an intact and evocative kasbah, and an attractive walled medina that is far less touristy than those in other large cities. All in all, the city is a good choice for a short sojourn.
Nomad crossings, rose valleys and two-tone kasbahs: even on paper, the Dadès Valley stretches the imagination. From the daunting High Atlas to the north to the rugged Jebel Saghro range south, the valley is dotted with oases and mudbrick palaces that give the region its fairy-tale nickname – Valley of a Thousand Kasbahs. Some of the best views are only glimpsed when travelling on foot, along hidden livestock tracks between the Dadès and Todra Gorges and nomad routes across the Saghro.
In its heyday, Fez attracted scholars and philosophers, mathematicians and lawyers, astronomers and theologians. Craftsmen built them houses and palaces, kings endowed mosques and medersas (religious schools), and merchants offered exotic wares from the silk roads and sub-Saharan trade routes. Although Fez lost its influence at the beginning of the 19th century, it remains a supremely self-confident city whose cultural and spiritual lineage beguiles visitors. Something of the medieval remains in the world’s largest car-free urban area: donkeys cart goods down the warren of alleyways, and while there are still ruinous pockets, government efforts to restore the city are showing results.
In July and August, this town transforms into a heaving holiday resort popular with Moroccan families. A compelling reason for travelers to head here is to visit the Unesco-listed 16th-century Cité Portugaise, and this is something that can easily be done in an hour or two en route between Casablanca and towns further down the coast.