Morocco’s political and administrative capital may be short on top-drawer tourist attractions, but it compensates with plenty of charm. The ville nouvelle's palm-lined boulevards are clean, well kept and relatively free of traffic – a blessed relief for those who have spent time in Casablanca. There's a clean central beach, an intact and evocative kasbah, and an attractive walled medina that is far less touristy than those in other large cities. All in all, the city is a good choice for a short sojourn.
Guarding the Strait of Gibraltar, Tangier has for centuries been Europes's gateway to Africa. Its blend of cultures and influences is unique in Morocco – for much of its history it wasn't even governed by Morocco.
The Rif is the most northerly of Morocco's mountain chains. There are some good hikes to be had in the region from the most popular town for tourists, Chefchaouen, with its pastel blue medina. An alternative base in the Rif is Tetouan, which has some fine Spanish colonial architecture.
The Souss Valley, where goats climb argan trees beneath the sun-baked Anti Atlas, draws a line across Morocco. South of this fertile valley, the pace of life in mountain villages and Saharan gateways is seductively slow.
An industrial center and thriving port, Safi is a lot less picturesque than neighboring coastal towns but does offer an insight into the day-to-day life of a Moroccan city. Most tourists stop here en route to or from Essaouira to visit the giant pottery works that produce the typical brightly colored Safi pottery.
One of Morocco's most significant national parks and bird reserves, Souss-Massa stretches down the coast from Inezgane, a block of more than 330 sq km of protected land between the main north–south highway and the beach. It is a spectacular and wild place of cliffs, sand dunes, farmland, coastal steppes and forests.
When a wealthy family refused hospitality to a poor woman and her son, God was offended and buried them under the mounds of sand called Erg Chebbi. So goes the legend of the dunes rising majestically above the twin villages of Merzouga and Hassi Labied, which for many travelers fulfil Morocco's promise as a dream desert destination.
The tortilla, paella and rioja (Spanish wine) served in most of Asilah's restaurants are reminders that this compact town was Spanish territory for a long time. Today, it's an easy introduction to Morocco, offering a good selection of budget and midrange accommodation and an extremely pretty medina to explore. There are also plenty of clean swimming and surf beaches close by.