The Rocade (coastal road) from Al Hoceima to Nador (81 miles/130km) is a delight to travel. It passes through red cliffs, verdant gorges and, midway, an enormous sculpture of deeply eroded hills.
A little village that’s seen a whole lot of tourist action in the past decade, Setti Fatma is a scenic stop for lunch by the river and for hikes to seven waterfalls. The village is neatly nestled in a canyon beneath the High Atlas mountains at the southern end of the Ourika Valley road, 24km south of the Oukaimeden turn-off at Aghbalou.
In July and August, this town transforms into a heaving holiday resort popular with Moroccan families. A compelling reason for travelers to head here is to visit the Unesco-listed 16th-century Cité Portugaise, and this is something that can easily be done in an hour or two en route between Casablanca and towns further down the coast.
The whitewashed town of Moulay Idriss sits astride two green hills in a cradle of mountains and is one of the country’s most important pilgrimage sites. Given its picturesque setting, pretty historic core and national importance, it's a mystery why more tourists don't visit. The good news is that its lack of popularity means you can often have the place all to yourself.
Temperatures are cooler in the shadow of snowcapped High Atlas peaks, and this blooming valley a little more than 50km south of Marrakesh is the city’s escape hatch from the soaring summer heat. The valley is especially mood-altering from February to April, when almond and cherry orchards bloom manically and wildflowers run riot.
Against the soaring peaks of the Atlas mountains, picturesque Berber villages, palm-filled oases and undulating desert landscapes set the stage for an extraordinary range of adventures. There's hiking along craggy clifftops overlooking the stunning scenery of Todra Gorge and Dadès Gorge, mule treks through Skoura and lush river valleys, and desert wanders by camel amid the sculpted sand dunes surrounding Merzouga and M’Hamid.
The original, iconic ‘Tombouctou, 52 jours’ (Timbuktu, 52 days) sign, featuring a nomad with a smirking camel, may have been swept away in an inexplicable government beautification scheme, but Zagora’s fame as a desert outpost remains indelible. The Saadians launched their expedition to conquer Timbuktu here in 1591, and desert caravans passing through Zagora gave this isolated spot cosmopolitan character. These days Zagora remains a trading post and meeting place, hosting a regional souq on Wednesday and Sunday and putting on a variety of lively festivals.
This windswept coast is home to Morocco's cultured capital, Rabat, and its economic hub, Casablanca. The refined Moorish architecture and liberal attitudes on display in both cities are a far cry from the medieval medinas and conservative lifestyles of inland cities such as Fez and Marrakesh.
When a wealthy family refused hospitality to a poor woman and her son, God was offended and buried them under the mounds of sand called Erg Chebbi. So goes the legend of the dunes rising majestically above the twin villages of Merzouga and Hassi Labied, which for many travelers fulfil Morocco's promise as a dream desert destination.
Compared to the sensory overload provided by the medina, the Ville Nouvelle can seem boring: very modern, but with little actually going on. But for most Fassis, the Ville Nouvelle is where it’s at and, far more interesting and progressive than crumbling Fez El Bali. In the past few years, huge amounts of money have been poured into the area, the benefits of which can best be seen along the long boulevard of Ave Hassan II, with its manicured lawns, palm trees, flower beds and fountains. This is the 'real' Morocco as much as any donkey-packed lane in the old city. That said, Fez's Ville Nouvelle still lacks the panache of its equivalents in Marrakesh and Casablanca, and there's very little of interest here for visitors.