Nestled in the gorgeous Ameln Valley, the village of Tafraoute is surrounded on all sides by red-granite mountains. It is a pleasant and relaxed base for exploring the region.
Monkeys and fragrant cedar forest trails are what draw visitors to Azrou, but the town itself is a thoroughly unhurried, relaxing spot in which to wind down if you're feeling frazzled after too many big cities. It's an important Berber market centre deep in the Middle Atlas, with a shaggy mane of woods and high meadows that burst into flower every spring.
Humble villages and gentle mountain trails offer a charming counterpoint to imperial cities and ancient ruins in this area of Morocco. The fertile plains of the north have acted as Morocco’s breadbasket for centuries. The Romans left remains at Volubilis, followed in turn by Muslim dynasties who created Morocco’s grandest imperial city: Fez.
With a busy port and beach resort sprawling beneath its kasbah, Agadir was completely rebuilt following a devastating earthquake in 1960. It is now the country’s premier destination for sun, sand, pubs and pizza. Laid out as a large grid of downtown streets, surrounded by spacious residential suburbs, Agadir’s concrete-covered inland quarters are sterile. However, the city hits its stride on the beachfront promenade, where Moroccan street life comes with a refreshing sense of space. Arching south of the shiny white marina, the sandy beach offers clean water and 300 sunny days a year.
Temperatures are cooler in the shadow of snowcapped High Atlas peaks, and this blooming valley a little more than 50km south of Marrakesh is the city’s escape hatch from the soaring summer heat. The valley is especially mood-altering from February to April, when almond and cherry orchards bloom manically and wildflowers run riot.
From Ouarzazate, the N9 plunges southeast into the Draa Valley, formed by a narrow ribbon of water from the High Atlas that occasionally emerges triumphantly in lush oases, particularly between Agdz and Zagora, a stretch of about 95km. The drive from Agdz to Zagora takes three to four hours, though the more scenic Circuits Touristiques route follows the piste through the oasis. Beyond that, a road takes you 96km further south to M’Hamid, a town 40km short of the Algerian border that marks the end of the road and the start of the desert proper.
The Rif is the most northerly of Morocco's mountain chains. There are some good hikes to be had in the region from the most popular town for tourists, Chefchaouen, with its pastel blue medina. An alternative base in the Rif is Tetouan, which has some fine Spanish colonial architecture.
Taroudant (also spelled Taroudannt) is sometimes called "Little Marrakesh," but that description doesn’t do the Souss Valley trading center justice. Hidden by magnificent red-mud walls, and with the snowcapped peaks of the High Atlas beckoning beyond, Taroudant’s souqs and squares have a healthy sprinkling of Maghrebi mystique. Yet it is also a practical place, a market town where Berbers trade the produce of the rich and fertile Oued Souss plain.
As you travel along the N10 east of Taroudant, you will see frizzy argan trees, beloved of local goats and international chefs, growing near the road.
Al Hoceima is a great place to spend a few days. Quiet, relaxing and hassle-free, this modern seaside resort was founded by the Spanish as Villa Sanjuro. The town was built as a garrison after the Rif Wars in the early 20th century; rebel Abd Al Krim operated nearby. Independence brought the name change to Al Hoceima, but Spanish influence remains strong in language, architecture and business.