Humble villages and gentle mountain trails offer a charming counterpoint to imperial cities and ancient ruins in this area of Morocco. The fertile plains of the north have acted as Morocco’s breadbasket for centuries. The Romans left remains at Volubilis, followed in turn by Muslim dynasties who created Morocco’s grandest imperial city: Fez.
Temperatures are cooler in the shadow of snowcapped High Atlas peaks, and this blooming valley a little more than 50km south of Marrakesh is the city’s escape hatch from the soaring summer heat. The valley is especially mood-altering from February to April, when almond and cherry orchards bloom manically and wildflowers run riot.
In July and August, this town transforms into a heaving holiday resort popular with Moroccan families. A compelling reason for travelers to head here is to visit the Unesco-listed 16th-century Cité Portugaise, and this is something that can easily be done in an hour or two en route between Casablanca and towns further down the coast.
Nestled in the gorgeous Ameln Valley, the village of Tafraoute is surrounded on all sides by red-granite mountains. It is a pleasant and relaxed base for exploring the region.
Taroudant (also spelled Taroudannt) is sometimes called "Little Marrakesh," but that description doesn’t do the Souss Valley trading center justice. Hidden by magnificent red-mud walls, and with the snowcapped peaks of the High Atlas beckoning beyond, Taroudant’s souqs and squares have a healthy sprinkling of Maghrebi mystique. Yet it is also a practical place, a market town where Berbers trade the produce of the rich and fertile Oued Souss plain.
By the time caravans laden with gold and spice reached Skoura, the camels must’ve been gasping. After a two-month journey across the Sahara, blue-robed Tuareg desert traders offloaded cargo from caravans in Skoura, where Middle Atlas mountaineers packed it onto mules headed to Fez. Ouarzazate, 39km west, is now the region’s commercial center, but Skoura’s historic mudbrick castles remain, and traders throng Monday and Thursday souqs brimming with intensely flavorful desert produce. When market days are done and palm-tree shadows stretch across the road, no one seems in a hurry to leave.
With a busy port and beach resort sprawling beneath its kasbah, Agadir was completely rebuilt following a devastating earthquake in 1960. It is now the country’s premier destination for sun, sand, pubs and pizza. Laid out as a large grid of downtown streets, surrounded by spacious residential suburbs, Agadir’s concrete-covered inland quarters are sterile. However, the city hits its stride on the beachfront promenade, where Moroccan street life comes with a refreshing sense of space. Arching south of the shiny white marina, the sandy beach offers clean water and 300 sunny days a year.
This windswept coast is home to Morocco's cultured capital, Rabat, and its economic hub, Casablanca. The refined Moorish architecture and liberal attitudes on display in both cities are a far cry from the medieval medinas and conservative lifestyles of inland cities such as Fez and Marrakesh.
Against the soaring peaks of the Atlas mountains, picturesque Berber villages, palm-filled oases and undulating desert landscapes set the stage for an extraordinary range of adventures. There's hiking along craggy clifftops overlooking the stunning scenery of Todra Gorge and Dadès Gorge, mule treks through Skoura and lush river valleys, and desert wanders by camel amid the sculpted sand dunes surrounding Merzouga and M’Hamid.
Prepare for your senses to be slapped - Marrakesh's heady sights and sounds will dazzle, frazzle and enchant. Put on your babouches (leather slippers) and dive right in.