Against the soaring peaks of the Atlas mountains, picturesque Berber villages, palm-filled oases and undulating desert landscapes set the stage for an extraordinary range of adventures. There's hiking along craggy clifftops overlooking the stunning scenery of Todra Gorge and Dadès Gorge, mule treks through Skoura and lush river valleys, and desert wanders by camel amid the sculpted sand dunes surrounding Merzouga and M’Hamid.
The lanes that spool north from Djemaa El Fna sum up this old caravan city’s charm. Scents of cumin and grilled meat intermingle in alleyways where shafts of sunlight strike through palm-frond roofing and hawkers bid you hello in 10 languages. Throw away your map and go get lost in the helter-skelter for a while.
Taroudant (also spelled Taroudannt) is sometimes called "Little Marrakesh," but that description doesn’t do the Souss Valley trading center justice. Hidden by magnificent red-mud walls, and with the snowcapped peaks of the High Atlas beckoning beyond, Taroudant’s souqs and squares have a healthy sprinkling of Maghrebi mystique. Yet it is also a practical place, a market town where Berbers trade the produce of the rich and fertile Oued Souss plain.
One of Morocco's most significant national parks and bird reserves, Souss-Massa stretches down the coast from Inezgane, a block of more than 330 sq km of protected land between the main north–south highway and the beach. It is a spectacular and wild place of cliffs, sand dunes, farmland, coastal steppes and forests.
In July and August, this town transforms into a heaving holiday resort popular with Moroccan families. A compelling reason for travelers to head here is to visit the Unesco-listed 16th-century Cité Portugaise, and this is something that can easily be done in an hour or two en route between Casablanca and towns further down the coast.
An industrial center and thriving port, Safi is a lot less picturesque than neighboring coastal towns but does offer an insight into the day-to-day life of a Moroccan city. Most tourists stop here en route to or from Essaouira to visit the giant pottery works that produce the typical brightly colored Safi pottery.
The whitewashed town of Moulay Idriss sits astride two green hills in a cradle of mountains and is one of the country’s most important pilgrimage sites. Given its picturesque setting, pretty historic core and national importance, it's a mystery why more tourists don't visit. The good news is that its lack of popularity means you can often have the place all to yourself.
With a busy port and beach resort sprawling beneath its kasbah, Agadir was completely rebuilt following a devastating earthquake in 1960. It is now the country’s premier destination for sun, sand, pubs and pizza. Laid out as a large grid of downtown streets, surrounded by spacious residential suburbs, Agadir’s concrete-covered inland quarters are sterile. However, the city hits its stride on the beachfront promenade, where Moroccan street life comes with a refreshing sense of space. Arching south of the shiny white marina, the sandy beach offers clean water and 300 sunny days a year.
Tetouan is a jewel of a town in a striking location at the foot of the Rif Mountains, and just a few kilometres from the sea. Despite seeing relatively few foreign visitors, there's an air of authenticity here that adds great value to a visit. The ancient medina, a Unesco World Heritage site, looks like it has not changed in several centuries. The modern center that abuts it gleams in white, its Spanish facades given a recent facelift to seductive affect.