An industrial center and thriving port, Safi is a lot less picturesque than neighboring coastal towns but does offer an insight into the day-to-day life of a Moroccan city. Most tourists stop here en route to or from Essaouira to visit the giant pottery works that produce the typical brightly colored Safi pottery.
Welcome to North Africa’s highest mountain range, known by local Berbers as ‘Idraren Draren’ (Mountains of Mountains), and a trekker’s paradise from spring through to autumn. The High Atlas runs diagonally across Morocco for almost 1000km, encircling Marrakesh to the south and east from the Atlantic Coast just north of Agadir to Khenifra in the northeast. Its saw-toothed Jurassic peaks act as a weather barrier between the mild, Mediterranean climate to the north and the encroaching Sahara to the south.
For pure mountain air that cuts through the heat and leaves you giddy, don’t miss the highest mountain in North Africa: snowcapped Jebel Toubkal (4167m), situated in the heart of the Toubkal National Park. Mountain trails criss-crossing Jebel Toubkal start from Imlil, which is located at the end of the Mizane Valley. On the way to Imlil, you could make a pit stop 47km south of Marrakesh at Asni for roadside tajines and the Saturday souq.
Prepare for your senses to be slapped - Marrakesh's heady sights and sounds will dazzle, frazzle and enchant. Put on your babouches (leather slippers) and dive right in.
Monkeys and fragrant cedar forest trails are what draw visitors to Azrou, but the town itself is a thoroughly unhurried, relaxing spot in which to wind down if you're feeling frazzled after too many big cities. It's an important Berber market centre deep in the Middle Atlas, with a shaggy mane of woods and high meadows that burst into flower every spring.
Taroudant (also spelled Taroudannt) is sometimes called "Little Marrakesh," but that description doesn’t do the Souss Valley trading center justice. Hidden by magnificent red-mud walls, and with the snowcapped peaks of the High Atlas beckoning beyond, Taroudant’s souqs and squares have a healthy sprinkling of Maghrebi mystique. Yet it is also a practical place, a market town where Berbers trade the produce of the rich and fertile Oued Souss plain.
The whitewashed town of Moulay Idriss sits astride two green hills in a cradle of mountains and is one of the country’s most important pilgrimage sites. Given its picturesque setting, pretty historic core and national importance, it's a mystery why more tourists don't visit. The good news is that its lack of popularity means you can often have the place all to yourself.
As foreign tourists head to the medinas for a taste of the "real" Morocco, Moroccan tourists find more favor with places such as Ifrane. Tidy, ordered and modern, it feels more like Switzerland relocated to the Middle Atlas than North Africa. Its clean air, scrubbed streets and leafy outlook make it popular with tour groups.
By the time caravans laden with gold and spice reached Skoura, the camels must’ve been gasping. After a two-month journey across the Sahara, blue-robed Tuareg desert traders offloaded cargo from caravans in Skoura, where Middle Atlas mountaineers packed it onto mules headed to Fez. Ouarzazate, 39km west, is now the region’s commercial center, but Skoura’s historic mudbrick castles remain, and traders throng Monday and Thursday souqs brimming with intensely flavorful desert produce. When market days are done and palm-tree shadows stretch across the road, no one seems in a hurry to leave.