Like the other towns on this stretch of the Atlantic, Larache is laid-back for most of the year but bursts into life in summer, when Moroccan tourists flock to nearby Ras R'mel beach. Occupied by the Spanish for most of the 17th century, the town developed a local industry building ships for the corsairs operating further south. It eventually became the main port of the Spanish protectorate in 1911. Though certainly as picturesque as its northern neighbor, Asilah, Larache gets far fewer visitors and is relatively hassle-free. Come here for local flavor rather than headline sights, and don't expect a lot in terms of accommodation and eating options.
When a wealthy family refused hospitality to a poor woman and her son, God was offended and buried them under the mounds of sand called Erg Chebbi. So goes the legend of the dunes rising majestically above the twin villages of Merzouga and Hassi Labied, which for many travelers fulfil Morocco's promise as a dream desert destination.
As foreign tourists head to the medinas for a taste of the "real" Morocco, Moroccan tourists find more favor with places such as Ifrane. Tidy, ordered and modern, it feels more like Switzerland relocated to the Middle Atlas than North Africa. Its clean air, scrubbed streets and leafy outlook make it popular with tour groups.
Beautifully perched beneath the raw peaks of the Rif, Chefchaouen is one of the prettiest towns in Morocco, an artsy, blue-washed mountain village that feels like its own world. While tourism has definitely taken hold, the balance between ease and authenticity is just right. The old medina is a delight of Moroccan and Andalusian influence with red-tiled roofs, bright-blue buildings and narrow lanes converging on busy Plaza Uta El Hammam and its restored kasbah. Long known to backpackers for the easy availability of kif (cannabis), the town has rapidly gentrified and offers a range of quality accommodation, good food, lots to do and no hassles to speak of, making it a strong alternative to a hectic multicity tour. This is a great place to relax, explore and take day trips to the cool green hills.
The Souss Valley, where goats climb argan trees beneath the sun-baked Anti Atlas, draws a line across Morocco. South of this fertile valley, the pace of life in mountain villages and Saharan gateways is seductively slow.
Compared to the sensory overload provided by the medina, the Ville Nouvelle can seem boring: very modern, but with little actually going on. But for most Fassis, the Ville Nouvelle is where it’s at and, far more interesting and progressive than crumbling Fez El Bali. In the past few years, huge amounts of money have been poured into the area, the benefits of which can best be seen along the long boulevard of Ave Hassan II, with its manicured lawns, palm trees, flower beds and fountains. This is the 'real' Morocco as much as any donkey-packed lane in the old city. That said, Fez's Ville Nouvelle still lacks the panache of its equivalents in Marrakesh and Casablanca, and there's very little of interest here for visitors.
Cala Iris now lies inside the Al Hoceima National Park. It has a small fishing port and a beautiful sandy beach that's empty out of season – for now. Construction of a resort was due to start in 2017. The port is flanked by attractive beaches: Yellich (to the east) faces an island that you can walk out to; Oued Sahfa lies to the west; and an hour’s hike over the hill lies Mestaza.
Need a break from the medina hustle? Head to Marrakesh’s Ville Nouvelle (new town), full of leafy parks, cafe culture, a thriving contemporary art scene and the best bars and gourmet restaurants in town. Gueliz is the central shopping hub, while Hivernage is a high-class neighbourhood bordered by gardens and home to a few remnants of art deco architecture.
The tortilla, paella and rioja (Spanish wine) served in most of Asilah's restaurants are reminders that this compact town was Spanish territory for a long time. Today, it's an easy introduction to Morocco, offering a good selection of budget and midrange accommodation and an extremely pretty medina to explore. There are also plenty of clean swimming and surf beaches close by.