Quieter and smaller than its grand neighbour Fez, Meknes feels rather overshadowed and receives fewer visitors than it should. It’s more laid-back with less hassle, yet still has all the winding narrow medina streets and grand buildings that it warrants as an imperial city and one-time home of the Moroccan sultanate.
There are numerous trekking opportunities of various durations in the vast 580-sq-km Talassemtane National Park, which begins just outside Chefchaouen. The name means ‘cold spring’ in Berber. Some popular destinations include the small villages of El Kelaâ and Akchour, and God’s Bridge, a natural formation that looks like a stone arch. The duration of these excursions depends on how much you wish to drive versus walk.
Nomad crossings, rose valleys and two-tone kasbahs: even on paper, the Dadès Valley stretches the imagination. From the daunting High Atlas to the north to the rugged Jebel Saghro range south, the valley is dotted with oases and mudbrick palaces that give the region its fairy-tale nickname – Valley of a Thousand Kasbahs. Some of the best views are only glimpsed when travelling on foot, along hidden livestock tracks between the Dadès and Todra Gorges and nomad routes across the Saghro.
When a wealthy family refused hospitality to a poor woman and her son, God was offended and buried them under the mounds of sand called Erg Chebbi. So goes the legend of the dunes rising majestically above the twin villages of Merzouga and Hassi Labied, which for many travelers fulfil Morocco's promise as a dream desert destination.
Rather than retracing the N10 back to Marrakesh via Tinerhir and Ouarzazate, adventurous desert travellers opt for the N12, which traces the southern foothills of Jebel Saghro via Alnif, Tazzarine and Nkob. The road sees little traffic and few tourists and provides an interesting link through prime fossil-hunting territory to the Draa Valley, where it emerges at Tansikht 63km north of Zagora and 98km south of Ouarzazate. Kasbah-studded Nkob is the most atmospheric place to stay and provides a good base for Jebel Saghro treks and exploration.
Ceuta is one of a handful of Spanish possessions on the coastline of Morocco. Located on a peninsula jutting out into the Mediterranean, it offers a compact dose of fantastic architecture, interesting museums, excellent food, a relaxing maritime park and bracing nature walks. The city is particularly beautiful at night, a skyline of artfully lit buildings and bursting palms.
Though not as atmospheric as other Moroccan cities, Casablanca is the best representation of the modern nation. This is where money is being made, where young Moroccans come to seek their fortunes and where business and the creative industries prosper.
As foreign tourists head to the medinas for a taste of the "real" Morocco, Moroccan tourists find more favor with places such as Ifrane. Tidy, ordered and modern, it feels more like Switzerland relocated to the Middle Atlas than North Africa. Its clean air, scrubbed streets and leafy outlook make it popular with tour groups.
Guarding the Strait of Gibraltar, Tangier has for centuries been Europes's gateway to Africa. Its blend of cultures and influences is unique in Morocco – for much of its history it wasn't even governed by Morocco.