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Souss Valley

As you travel along the N10 east of Taroudant, you will see frizzy argan trees, beloved of local goats and international chefs, growing near the road.

Ville Nouvelle

Compared to the sensory overload provided by the medina, the Ville Nouvelle can seem boring: very modern, but with little actually going on. But for most Fassis, the Ville Nouvelle is where it’s at and, far more interesting and progressive than crumbling Fez El Bali. In the past few years, huge amounts of money have been poured into the area, the benefits of which can best be seen along the long boulevard of Ave Hassan II, with its manicured lawns, palm trees, flower beds and fountains. This is the 'real' Morocco as much as any donkey-packed lane in the old city. That said, Fez's Ville Nouvelle still lacks the panache of its equivalents in Marrakesh and Casablanca, and there's very little of interest here for visitors.

Ziz Valley & the Tafilalt

Snaking down through the dramatic Ziz Gorges from Rich, the Oued (River) Ziz brings to life the last southern valley of the Ziz and the Tafilalt oases before puttering out in the rose gold dunes of Merzouga. Starting just south of the Middle Atlas town of Rich and about 30km north of Errachidia, the tremendous Ziz Gorges provide a rocky passage south through the Tunnel du Légionnaire (built by the French in 1928). To the south, the valley widens, presenting a spectacular sight: a dense canopy of palms wedged between ancient striated cliffs, which date to the Jurassic period. It's worth taking some time here to explore the rich, untouristed palmeraies (palm groves).

Tetouan

Tetouan is a jewel of a town in a striking location at the foot of the Rif Mountains, and just a few kilometres from the sea. Despite seeing relatively few foreign visitors, there's an air of authenticity here that adds great value to a visit. The ancient medina, a Unesco World Heritage site, looks like it has not changed in several centuries. The modern center that abuts it gleams in white, its Spanish facades given a recent facelift to seductive affect.

El Jadida

In July and August, this town transforms into a heaving holiday resort popular with Moroccan families. A compelling reason for travelers to head here is to visit the Unesco-listed 16th-century Cité Portugaise, and this is something that can easily be done in an hour or two en route between Casablanca and towns further down the coast.

Mirleft

One of the region’s most beautiful roads runs south of Aglou Plage, offering wonderful views of the ocean, rugged hills and the occasional empty cove. Then comes Mirleft, with a burgeoning surf scene and beckoning cafes under the arches on its main street.

Oujda

Oujda is the largest city in eastern Morocco, with a modern facade that belies its millennium-old age. Despite its heritage, it receives very few foreign travelers. The reason for this is found on the map: it was once the busiest border crossing with Algeria, making it popular with traders and tourists alike. When the border closed in 1995, Oujda's economy took a major hit. However, recent tourism development along the nearby Mediterranean coast, and the consequent rise in importance of the airport, are having a positive knock-on effect. In addition, Oujda's university remains a mainstay of the economy and the city’s intellectual life.

Taroudant

Taroudant (also spelled Taroudannt) is sometimes called "Little Marrakesh," but that description doesn’t do the Souss Valley trading center justice. Hidden by magnificent red-mud walls, and with the snowcapped peaks of the High Atlas beckoning beyond, Taroudant’s souqs and squares have a healthy sprinkling of Maghrebi mystique. Yet it is also a practical place, a market town where Berbers trade the produce of the rich and fertile Oued Souss plain.

Zagora

The original, iconic ‘Tombouctou, 52 jours’ (Timbuktu, 52 days) sign, featuring a nomad with a smirking camel, may have been swept away in an inexplicable government beautification scheme, but Zagora’s fame as a desert outpost remains indelible. The Saadians launched their expedition to conquer Timbuktu here in 1591, and desert caravans passing through Zagora gave this isolated spot cosmopolitan character. These days Zagora remains a trading post and meeting place, hosting a regional souq on Wednesday and Sunday and putting on a variety of lively festivals.

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