As you travel along the N10 east of Taroudant, you will see frizzy argan trees, beloved of local goats and international chefs, growing near the road.
This mountain village, perched at 2650m in the High Atlas, offers a peaceful escape from the hustle of Marrakesh 75km to the north. It's a fine year-round destination with hiking amid wildflower-strewn valleys in springtime and downhill skiing in winter. Aside from its beckoning outdoor adventures, however, there isn't much to Oukaimeden.
When a wealthy family refused hospitality to a poor woman and her son, God was offended and buried them under the mounds of sand called Erg Chebbi. So goes the legend of the dunes rising majestically above the twin villages of Merzouga and Hassi Labied, which for many travelers fulfil Morocco's promise as a dream desert destination.
Monkeys and fragrant cedar forest trails are what draw visitors to Azrou, but the town itself is a thoroughly unhurried, relaxing spot in which to wind down if you're feeling frazzled after too many big cities. It's an important Berber market centre deep in the Middle Atlas, with a shaggy mane of woods and high meadows that burst into flower every spring.
This windswept coast is home to Morocco's cultured capital, Rabat, and its economic hub, Casablanca. The refined Moorish architecture and liberal attitudes on display in both cities are a far cry from the medieval medinas and conservative lifestyles of inland cities such as Fez and Marrakesh.
A little village that’s seen a whole lot of tourist action in the past decade, Setti Fatma is a scenic stop for lunch by the river and for hikes to seven waterfalls. The village is neatly nestled in a canyon beneath the High Atlas mountains at the southern end of the Ourika Valley road, 24km south of the Oukaimeden turn-off at Aghbalou.
After crossing the rocky and forlorn expanses of the hamada (stony desert) south from Tarfaya, the Western Saharan city of Dakhla is an appealingly relaxed destination. A constant feature is the cobalt intensity of the Atlantic Ocean, softened here by palm trees, a pleasant oceanfront esplanade and a shallow island-studded lagoon.
Midelt sits in apple country between the Middle and the High Atlas and makes a handy break between Fez and the desert. Coming from the north, in particular, the landscape offers some breathtaking views, especially of the eastern High Atlas, which seem to rise out of nowhere.