It is the coastal wind – the beautifully named alizee, or taros in Berber – that has allowed Essaouira (essa-weera, or es-sweera in Arabic) to retain its traditional culture and character. For most of the year, the wind blows so hard here that relaxing on the beach is impossible, meaning that the town is bypassed by the hordes of beach tourists who descend on other Atlantic Coast destinations in summer. Known as the ‘Wind City of Africa’, it attracts plenty of windsurfers between April and November, but the majority of visitors come here in spring and autumn to wander through the spice-scented lanes and palm-lined avenues of the fortified medina, browse the many art galleries and boutiques, relax in some of the country's best hotels and watch fishing nets being mended and traditional boats being constructed in the hugely atmospheric port.
Snaking down through the dramatic Ziz Gorges from Rich, the Oued (River) Ziz brings to life the last southern valley of the Ziz and the Tafilalt oases before puttering out in the rose gold dunes of Merzouga. Starting just south of the Middle Atlas town of Rich and about 30km north of Errachidia, the tremendous Ziz Gorges provide a rocky passage south through the Tunnel du Légionnaire (built by the French in 1928). To the south, the valley widens, presenting a spectacular sight: a dense canopy of palms wedged between ancient striated cliffs, which date to the Jurassic period. It's worth taking some time here to explore the rich, untouristed palmeraies (palm groves).
Morocco’s political and administrative capital may be short on top-drawer tourist attractions, but it compensates with plenty of charm. The ville nouvelle's palm-lined boulevards are clean, well kept and relatively free of traffic – a blessed relief for those who have spent time in Casablanca. There's a clean central beach, an intact and evocative kasbah, and an attractive walled medina that is far less touristy than those in other large cities. All in all, the city is a good choice for a short sojourn.
In its heyday, Fez attracted scholars and philosophers, mathematicians and lawyers, astronomers and theologians. Craftsmen built them houses and palaces, kings endowed mosques and medersas (religious schools), and merchants offered exotic wares from the silk roads and sub-Saharan trade routes. Although Fez lost its influence at the beginning of the 19th century, it remains a supremely self-confident city whose cultural and spiritual lineage beguiles visitors. Something of the medieval remains in the world’s largest car-free urban area: donkeys cart goods down the warren of alleyways, and while there are still ruinous pockets, government efforts to restore the city are showing results.
There are numerous trekking opportunities of various durations in the vast 580-sq-km Talassemtane National Park, which begins just outside Chefchaouen. The name means ‘cold spring’ in Berber. Some popular destinations include the small villages of El Kelaâ and Akchour, and God’s Bridge, a natural formation that looks like a stone arch. The duration of these excursions depends on how much you wish to drive versus walk.
Compared to the sensory overload provided by the medina, the Ville Nouvelle can seem boring: very modern, but with little actually going on. But for most Fassis, the Ville Nouvelle is where it’s at and, far more interesting and progressive than crumbling Fez El Bali. In the past few years, huge amounts of money have been poured into the area, the benefits of which can best be seen along the long boulevard of Ave Hassan II, with its manicured lawns, palm trees, flower beds and fountains. This is the 'real' Morocco as much as any donkey-packed lane in the old city. That said, Fez's Ville Nouvelle still lacks the panache of its equivalents in Marrakesh and Casablanca, and there's very little of interest here for visitors.
Caught between the crashing waves of the Mediterranean and the rough crags of the Rif Mountains, northern Morocco is one of the most charming parts of the country. Tangier, the faded libertine of a port that links Africa and Europe, has shed its shady past to enjoy a rebirth as fashionable Moroccan riviera. To the east, the coast is dotted with high cliffs and sandy coves; the area booms as a Moroccan holiday destination.
Tiznit is an old walled medina town surrounded by modern development. It was originally the site of a cluster of forts that were encircled in the 19th century by some 5km of pisé (rammed earth) wall. It quickly became a trade center and remains a provincial capital and center for Berber jewelery, with a souq devoted to the silver stuff. This slow-paced and authentic spot is a convenient stop-off between the Anti Atlas and Atlantic Coast.