One of the region’s most beautiful roads runs south of Aglou Plage, offering wonderful views of the ocean, rugged hills and the occasional empty cove. Then comes Mirleft, with a burgeoning surf scene and beckoning cafes under the arches on its main street.
Compared to the sensory overload provided by the medina, the Ville Nouvelle can seem boring: very modern, but with little actually going on. But for most Fassis, the Ville Nouvelle is where it’s at and, far more interesting and progressive than crumbling Fez El Bali. In the past few years, huge amounts of money have been poured into the area, the benefits of which can best be seen along the long boulevard of Ave Hassan II, with its manicured lawns, palm trees, flower beds and fountains. This is the 'real' Morocco as much as any donkey-packed lane in the old city. That said, Fez's Ville Nouvelle still lacks the panache of its equivalents in Marrakesh and Casablanca, and there's very little of interest here for visitors.
The Rocade (coastal road) from Al Hoceima to Nador (81 miles/130km) is a delight to travel. It passes through red cliffs, verdant gorges and, midway, an enormous sculpture of deeply eroded hills.
This mountain village, perched at 2650m in the High Atlas, offers a peaceful escape from the hustle of Marrakesh 75km to the north. It's a fine year-round destination with hiking amid wildflower-strewn valleys in springtime and downhill skiing in winter. Aside from its beckoning outdoor adventures, however, there isn't much to Oukaimeden.
Guarding the Strait of Gibraltar, Tangier has for centuries been Europes's gateway to Africa. Its blend of cultures and influences is unique in Morocco – for much of its history it wasn't even governed by Morocco.
Though not as atmospheric as other Moroccan cities, Casablanca is the best representation of the modern nation. This is where money is being made, where young Moroccans come to seek their fortunes and where business and the creative industries prosper.
Prepare for your senses to be slapped - Marrakesh's heady sights and sounds will dazzle, frazzle and enchant. Put on your babouches (leather slippers) and dive right in.
Need a break from the medina hustle? Head to Marrakesh’s Ville Nouvelle (new town), full of leafy parks, cafe culture, a thriving contemporary art scene and the best bars and gourmet restaurants in town. Gueliz is the central shopping hub, while Hivernage is a high-class neighbourhood bordered by gardens and home to a few remnants of art deco architecture.
One of Morocco's most significant national parks and bird reserves, Souss-Massa stretches down the coast from Inezgane, a block of more than 330 sq km of protected land between the main north–south highway and the beach. It is a spectacular and wild place of cliffs, sand dunes, farmland, coastal steppes and forests.
Monkeys and fragrant cedar forest trails are what draw visitors to Azrou, but the town itself is a thoroughly unhurried, relaxing spot in which to wind down if you're feeling frazzled after too many big cities. It's an important Berber market centre deep in the Middle Atlas, with a shaggy mane of woods and high meadows that burst into flower every spring.