As you travel along the N10 east of Taroudant, you will see frizzy argan trees, beloved of local goats and international chefs, growing near the road.
Compared to the sensory overload provided by the medina, the Ville Nouvelle can seem boring: very modern, but with little actually going on. But for most Fassis, the Ville Nouvelle is where it’s at and, far more interesting and progressive than crumbling Fez El Bali. In the past few years, huge amounts of money have been poured into the area, the benefits of which can best be seen along the long boulevard of Ave Hassan II, with its manicured lawns, palm trees, flower beds and fountains. This is the 'real' Morocco as much as any donkey-packed lane in the old city. That said, Fez's Ville Nouvelle still lacks the panache of its equivalents in Marrakesh and Casablanca, and there's very little of interest here for visitors.
Midelt sits in apple country between the Middle and the High Atlas and makes a handy break between Fez and the desert. Coming from the north, in particular, the landscape offers some breathtaking views, especially of the eastern High Atlas, which seem to rise out of nowhere.
Against the soaring peaks of the Atlas mountains, picturesque Berber villages, palm-filled oases and undulating desert landscapes set the stage for an extraordinary range of adventures. There's hiking along craggy clifftops overlooking the stunning scenery of Todra Gorge and Dadès Gorge, mule treks through Skoura and lush river valleys, and desert wanders by camel amid the sculpted sand dunes surrounding Merzouga and M’Hamid.
Al Hoceima is a great place to spend a few days. Quiet, relaxing and hassle-free, this modern seaside resort was founded by the Spanish as Villa Sanjuro. The town was built as a garrison after the Rif Wars in the early 20th century; rebel Abd Al Krim operated nearby. Independence brought the name change to Al Hoceima, but Spanish influence remains strong in language, architecture and business.
There are numerous trekking opportunities of various durations in the vast 580-sq-km Talassemtane National Park, which begins just outside Chefchaouen. The name means ‘cold spring’ in Berber. Some popular destinations include the small villages of El Kelaâ and Akchour, and God’s Bridge, a natural formation that looks like a stone arch. The duration of these excursions depends on how much you wish to drive versus walk.
The original, iconic ‘Tombouctou, 52 jours’ (Timbuktu, 52 days) sign, featuring a nomad with a smirking camel, may have been swept away in an inexplicable government beautification scheme, but Zagora’s fame as a desert outpost remains indelible. The Saadians launched their expedition to conquer Timbuktu here in 1591, and desert caravans passing through Zagora gave this isolated spot cosmopolitan character. These days Zagora remains a trading post and meeting place, hosting a regional souq on Wednesday and Sunday and putting on a variety of lively festivals.
As foreign tourists head to the medinas for a taste of the "real" Morocco, Moroccan tourists find more favor with places such as Ifrane. Tidy, ordered and modern, it feels more like Switzerland relocated to the Middle Atlas than North Africa. Its clean air, scrubbed streets and leafy outlook make it popular with tour groups.
Who would expect to find hundreds of modernist buildings, the second-largest such collection outside Barcelona, in North Africa? Yet here they are, along with one perfectly preserved medieval fortress, several fascinating museums and a wealth of tapas bars. The result is Melilla, a great place to spend the weekend.
Beautifully perched beneath the raw peaks of the Rif, Chefchaouen is one of the prettiest towns in Morocco, an artsy, blue-washed mountain village that feels like its own world. While tourism has definitely taken hold, the balance between ease and authenticity is just right. The old medina is a delight of Moroccan and Andalusian influence with red-tiled roofs, bright-blue buildings and narrow lanes converging on busy Plaza Uta El Hammam and its restored kasbah. Long known to backpackers for the easy availability of kif (cannabis), the town has rapidly gentrified and offers a range of quality accommodation, good food, lots to do and no hassles to speak of, making it a strong alternative to a hectic multicity tour. This is a great place to relax, explore and take day trips to the cool green hills.