It is the coastal wind – the beautifully named alizee, or taros in Berber – that has allowed Essaouira (essa-weera, or es-sweera in Arabic) to retain its traditional culture and character. For most of the year, the wind blows so hard here that relaxing on the beach is impossible, meaning that the town is bypassed by the hordes of beach tourists who descend on other Atlantic Coast destinations in summer. Known as the ‘Wind City of Africa’, it attracts plenty of windsurfers between April and November, but the majority of visitors come here in spring and autumn to wander through the spice-scented lanes and palm-lined avenues of the fortified medina, browse the many art galleries and boutiques, relax in some of the country's best hotels and watch fishing nets being mended and traditional boats being constructed in the hugely atmospheric port.
As you travel along the N10 east of Taroudant, you will see frizzy argan trees, beloved of local goats and international chefs, growing near the road.
The Rif is the most northerly of Morocco's mountain chains. There are some good hikes to be had in the region from the most popular town for tourists, Chefchaouen, with its pastel blue medina. An alternative base in the Rif is Tetouan, which has some fine Spanish colonial architecture.
From Ouarzazate, the N9 plunges southeast into the Draa Valley, formed by a narrow ribbon of water from the High Atlas that occasionally emerges triumphantly in lush oases, particularly between Agdz and Zagora, a stretch of about 95km. The drive from Agdz to Zagora takes three to four hours, though the more scenic Circuits Touristiques route follows the piste through the oasis. Beyond that, a road takes you 96km further south to M’Hamid, a town 40km short of the Algerian border that marks the end of the road and the start of the desert proper.
As the local saying goes, the wind has a son who lives in Boumalne, which is why he rips down this valley to visit him in winter. Sitting in the rain shadow of the Central Atlas, the Dadès Gorge presents a dramatic landscape: ancient rust-red and mauve mountains stripped back to zigzagging layers of strata and knobbly rock formations. A rush of springtime water puddles in the valley where irrigation channels siphon it off to fields of wheat and orchards of fig, almond and olive trees. A series of crumbling kasbahs and ksour (fortified villages) line the valley in the Berber villages of Aït Youl, Aït Arbi, Aït Oudinar, Aït Ouffi and Aït Toukhsine.
Midelt sits in apple country between the Middle and the High Atlas and makes a handy break between Fez and the desert. Coming from the north, in particular, the landscape offers some breathtaking views, especially of the eastern High Atlas, which seem to rise out of nowhere.
The whitewashed town of Moulay Idriss sits astride two green hills in a cradle of mountains and is one of the country’s most important pilgrimage sites. Given its picturesque setting, pretty historic core and national importance, it's a mystery why more tourists don't visit. The good news is that its lack of popularity means you can often have the place all to yourself.
Monkeys and fragrant cedar forest trails are what draw visitors to Azrou, but the town itself is a thoroughly unhurried, relaxing spot in which to wind down if you're feeling frazzled after too many big cities. It's an important Berber market centre deep in the Middle Atlas, with a shaggy mane of woods and high meadows that burst into flower every spring.
Being stuck between a rock and a hard place is a sublime experience in the Todra Gorge, where a 300m-deep fault splits the orange limestone into a deep ravine at some points just wide enough for a crystal-clear river and single-file trekkers to squeeze through. The road from Tinerhir passes green palmeraies (palm groves) and Berber villages until, 15km along, high walls of pink and grey rock close in around the road. The approach is thrilling, as though the doors of heaven were about to close before you.