An industrial center and thriving port, Safi is a lot less picturesque than neighboring coastal towns but does offer an insight into the day-to-day life of a Moroccan city. Most tourists stop here en route to or from Essaouira to visit the giant pottery works that produce the typical brightly colored Safi pottery.
As the local saying goes, the wind has a son who lives in Boumalne, which is why he rips down this valley to visit him in winter. Sitting in the rain shadow of the Central Atlas, the Dadès Gorge presents a dramatic landscape: ancient rust-red and mauve mountains stripped back to zigzagging layers of strata and knobbly rock formations. A rush of springtime water puddles in the valley where irrigation channels siphon it off to fields of wheat and orchards of fig, almond and olive trees. A series of crumbling kasbahs and ksour (fortified villages) line the valley in the Berber villages of Aït Youl, Aït Arbi, Aït Oudinar, Aït Ouffi and Aït Toukhsine.
It is the coastal wind – the beautifully named alizee, or taros in Berber – that has allowed Essaouira (essa-weera, or es-sweera in Arabic) to retain its traditional culture and character. For most of the year, the wind blows so hard here that relaxing on the beach is impossible, meaning that the town is bypassed by the hordes of beach tourists who descend on other Atlantic Coast destinations in summer. Known as the ‘Wind City of Africa’, it attracts plenty of windsurfers between April and November, but the majority of visitors come here in spring and autumn to wander through the spice-scented lanes and palm-lined avenues of the fortified medina, browse the many art galleries and boutiques, relax in some of the country's best hotels and watch fishing nets being mended and traditional boats being constructed in the hugely atmospheric port.
Prepare for your senses to be slapped - Marrakesh's heady sights and sounds will dazzle, frazzle and enchant. Put on your babouches (leather slippers) and dive right in.
The Souss Valley, where goats climb argan trees beneath the sun-baked Anti Atlas, draws a line across Morocco. South of this fertile valley, the pace of life in mountain villages and Saharan gateways is seductively slow.
As foreign tourists head to the medinas for a taste of the "real" Morocco, Moroccan tourists find more favor with places such as Ifrane. Tidy, ordered and modern, it feels more like Switzerland relocated to the Middle Atlas than North Africa. Its clean air, scrubbed streets and leafy outlook make it popular with tour groups.
The small Berber town of Sefrou is a picturesque place situated on the edge of the Middle Atlas. Its annual Cherry Festival was inscribed in the Representative List of Intangible Heritage of Humanity in 2012. As such, its medina walls have been restored, and some fanadiq (ancient inns used by caravans) are being rebuilt. Sefrou once hosted one of Morocco’s largest Jewish communities (as many as 8000 people, according to some accounts), and it was here that Moulay Idriss II lived while overseeing the building of Fez.
The whitewashed town of Moulay Idriss sits astride two green hills in a cradle of mountains and is one of the country’s most important pilgrimage sites. Given its picturesque setting, pretty historic core and national importance, it's a mystery why more tourists don't visit. The good news is that its lack of popularity means you can often have the place all to yourself.