Like the other towns on this stretch of the Atlantic, Larache is laid-back for most of the year but bursts into life in summer, when Moroccan tourists flock to nearby Ras R'mel beach. Occupied by the Spanish for most of the 17th century, the town developed a local industry building ships for the corsairs operating further south. It eventually became the main port of the Spanish protectorate in 1911. Though certainly as picturesque as its northern neighbor, Asilah, Larache gets far fewer visitors and is relatively hassle-free. Come here for local flavor rather than headline sights, and don't expect a lot in terms of accommodation and eating options.
Temperatures are cooler in the shadow of snowcapped High Atlas peaks, and this blooming valley a little more than 50km south of Marrakesh is the city’s escape hatch from the soaring summer heat. The valley is especially mood-altering from February to April, when almond and cherry orchards bloom manically and wildflowers run riot.
Need a break from the medina hustle? Head to Marrakesh’s Ville Nouvelle (new town), full of leafy parks, cafe culture, a thriving contemporary art scene and the best bars and gourmet restaurants in town. Gueliz is the central shopping hub, while Hivernage is a high-class neighbourhood bordered by gardens and home to a few remnants of art deco architecture.
As the local saying goes, the wind has a son who lives in Boumalne, which is why he rips down this valley to visit him in winter. Sitting in the rain shadow of the Central Atlas, the Dadès Gorge presents a dramatic landscape: ancient rust-red and mauve mountains stripped back to zigzagging layers of strata and knobbly rock formations. A rush of springtime water puddles in the valley where irrigation channels siphon it off to fields of wheat and orchards of fig, almond and olive trees. A series of crumbling kasbahs and ksour (fortified villages) line the valley in the Berber villages of Aït Youl, Aït Arbi, Aït Oudinar, Aït Ouffi and Aït Toukhsine.
As you travel along the N10 east of Taroudant, you will see frizzy argan trees, beloved of local goats and international chefs, growing near the road.
It is the coastal wind – the beautifully named alizee, or taros in Berber – that has allowed Essaouira (essa-weera, or es-sweera in Arabic) to retain its traditional culture and character. For most of the year, the wind blows so hard here that relaxing on the beach is impossible, meaning that the town is bypassed by the hordes of beach tourists who descend on other Atlantic Coast destinations in summer. Known as the ‘Wind City of Africa’, it attracts plenty of windsurfers between April and November, but the majority of visitors come here in spring and autumn to wander through the spice-scented lanes and palm-lined avenues of the fortified medina, browse the many art galleries and boutiques, relax in some of the country's best hotels and watch fishing nets being mended and traditional boats being constructed in the hugely atmospheric port.
Cala Iris now lies inside the Al Hoceima National Park. It has a small fishing port and a beautiful sandy beach that's empty out of season – for now. Construction of a resort was due to start in 2017. The port is flanked by attractive beaches: Yellich (to the east) faces an island that you can walk out to; Oued Sahfa lies to the west; and an hour’s hike over the hill lies Mestaza.
As foreign tourists head to the medinas for a taste of the "real" Morocco, Moroccan tourists find more favor with places such as Ifrane. Tidy, ordered and modern, it feels more like Switzerland relocated to the Middle Atlas than North Africa. Its clean air, scrubbed streets and leafy outlook make it popular with tour groups.