Prepare for your senses to be slapped - Marrakesh's heady sights and sounds will dazzle, frazzle and enchant. Put on your babouches (leather slippers) and dive right in.
Like the other towns on this stretch of the Atlantic, Larache is laid-back for most of the year but bursts into life in summer, when Moroccan tourists flock to nearby Ras R'mel beach. Occupied by the Spanish for most of the 17th century, the town developed a local industry building ships for the corsairs operating further south. It eventually became the main port of the Spanish protectorate in 1911. Though certainly as picturesque as its northern neighbor, Asilah, Larache gets far fewer visitors and is relatively hassle-free. Come here for local flavor rather than headline sights, and don't expect a lot in terms of accommodation and eating options.
Midelt sits in apple country between the Middle and the High Atlas and makes a handy break between Fez and the desert. Coming from the north, in particular, the landscape offers some breathtaking views, especially of the eastern High Atlas, which seem to rise out of nowhere.
This mountain village, perched at 2650m in the High Atlas, offers a peaceful escape from the hustle of Marrakesh 75km to the north. It's a fine year-round destination with hiking amid wildflower-strewn valleys in springtime and downhill skiing in winter. Aside from its beckoning outdoor adventures, however, there isn't much to Oukaimeden.
Only returned to Morocco by the Spanish in 1969, Sidi Ifni retains an atmospheric Iberian flair, and the faded art-deco buildings are a haunting reminder of colonial ambitions. At the heart of what was the Spanish Sahara, Ifni was once a base for trafficking of enslaved people and later a large exporter of fish to the Spanish mainland.
The lanes that spool north from Djemaa El Fna sum up this old caravan city’s charm. Scents of cumin and grilled meat intermingle in alleyways where shafts of sunlight strike through palm-frond roofing and hawkers bid you hello in 10 languages. Throw away your map and go get lost in the helter-skelter for a while.
The Rif is the most northerly of Morocco's mountain chains. There are some good hikes to be had in the region from the most popular town for tourists, Chefchaouen, with its pastel blue medina. An alternative base in the Rif is Tetouan, which has some fine Spanish colonial architecture.
Erfoud makes a pleasant pit stop on the journey heading south to Merzouga from Fez or Meknes, with wood-fired madfouna (Berber 'pizza'), fossils dating back hundreds of millions of years and the photogenic ancient Ksar M’Aadid, 5km north of town. The souq at the southern end of Erfoud sells local dates and fresh produce, and in October the town has an increasingly popular date festival, with dancing and music.
Caught between the crashing waves of the Mediterranean and the rough crags of the Rif Mountains, northern Morocco is one of the most charming parts of the country. Tangier, the faded libertine of a port that links Africa and Europe, has shed its shady past to enjoy a rebirth as fashionable Moroccan riviera. To the east, the coast is dotted with high cliffs and sandy coves; the area booms as a Moroccan holiday destination.