Guatemala

San Juan La Laguna is just 1.2 miles (2km) west by road from busy San Pedro, on a rise above a spectacular bay, but this neat, mellow village has escaped many of the excesses of its neighbor, and some travelers find it a more tranquil setting in which to study Spanish or experience local life. San Juan is special: the Tz'utujil inhabitants take pride in their craft traditions – particularly painting and weaving – and have developed their own tourism infrastructure to highlight their culture to outsiders.

Surrounded by valleys with mountains serrating the horizons, Chichicastenango can seem a world away from the rest of Guatemala. When its narrow cobbled streets and red-tiled roofs are enveloped in mist, it's downright magical. The crowds of crafts vendors and tour groups who flock in for the huge Thursday and Sunday markets lend it a lively commercial atmosphere. Masheños (citizens of Chichicastenango) adhere strongly to Indigenous religions and ceremonies, and the town's various cofradías (religious brotherhoods) hold processions in observance of their saints around the church of Santo Tomás.

Separated from the highlands by a chain of volcanoes, the flatlands that run down to the Pacific are universally known as La Costa. It's a sultry region – hot and wet or hot and dry, depending on the time of year – with rich volcanic soil good for growing coffee, palm-oil seeds and sugarcane.

With its pastel houses cascading down from a central plaza to the emerald waters of Lago de Petén Itzá, the island town of Flores evokes Venice or somewhere Mediterranean. A 0.3-mile (500m) causeway connects Flores to its humbler sister town of Santa Elena on the mainland, which then merges into the community of San Benito to the west. The three towns actually form one large settlement, often referred to simply as Flores.

Quiché is the homeland of the K'iche' people, though other groups form the fabric of this culturally diverse region, most notably the Ixil of the eastern Cuchumatanes mountains. Most visitors who come to this largely forgotten pocket of the country are on a jaunt to the famous market at Chichicastenango. Similarly captivating commerce is conducted in the less trammeled territory of Santa Cruz del Quiché, the departmental capital to the north. On its outskirts lie the mysterious ruins of K'umarcaaj, the last capital city of the K'iche'. Adventurous souls push further north for Nebaj, heart of the culturally vibrant Ixil Triangle, with myriad hiking opportunities.

Lago de Atitlán leaves even the most seasoned travelers marveling. Fishers ply the lake's aquamarine surface. Fertile hills dot the landscape, and over everything looms the volcanoes, permeating the entire area with unique and striking beauty. It never looks the same twice. No wonder many have fallen in love with the place and made their homes here.

Once a spot that tourists passed through, Cobán has become a destination in its own right and one of the best in the area (outside Guatemala City) for decent food, a range of hotels and activities. For tourists it remains a great hub for taking in the surrounding natural wonders – such as Semuc Champey – in a series of day trips.

The busiest and most built-up lakeside town, Panajachel ('Pana') is the gateway to Lago de Atitlán for most travelers. Strolling the main street, Calle Santander – crammed with travel agencies, handicraft hawkers and rowdy bars, dodging tuk-tuks all the way – you may be forgiven for supposing this paradise lost.

Vast, sparsely populated and jungle-covered, Guatemala's largest and northernmost department is a wonderland of exploration. Whether it's the spectacular architectural achievements of the Classic Maya, the bounty of the forest or the chance to lounge lakeside that inspires you, it's all here in abundance. 

The highlands – El Altiplano – stretch from Antigua to the Mexican border; they comprise Guatemala's most breathtaking region by some degree. Maya identity is stronger here than anywhere in the country and over a dozen distinct groups dwell within the region, each with its own language and clothing. Indigenous tradition blends most tantalizingly with Spanish, and it is common to see Maya rituals taking place in front of and inside colonial churches.