Captain Cook named the Bay of Plenty when he cruised past in 1769, and plentiful it remains. Blessed with sunshine and sand, the bay stretches from Waihi Beach in the west to Opotiki in the east, with the holiday hubs of Tauranga, Mt Maunganui and Whakatane in between.
Forest and coast unite in dramatic form in the Buller Region. This northwesterly expanse of the South Island is a promised land for trampers. Trails wend riverside through primeval forest, some accessing geological marvels like the Oparara Arch.
Otago has attractions both urban and rural, from quirky towns to world-class wineries and some of the country’s most accessible wildlife. Its historic heart is Dunedin, home to a vibrant student culture and arts scene. From the town’s stately Edwardian train station it's possible to catch the famous Taieri Gorge Railway inland, and continue on two wheels along the craggily scenic Otago Central Rail Trail.
Paris may be the city of love, but Auckland is the city of many lovers, according to its Māori name, Tāmaki Makaurau. Those lovers so desired this place that they fought over it for centuries.
The Bay of Plenty stretches along the pohutukawa tree-studded coast from Waihi Beach to Opotiki and inland as far as the Kaimai Range. This is where New Zealanders have come on holiday for generations, lapping up salt-tinged activities and lashings of sunshine.
Tauranga (pronounced 'toe-run-gah') has been booming since the 1990s and in 2017 it leapfrogged Dunedin to become NZ's fifth-biggest city. It's especially popular with retirees cashing up from Auckland's hyperkinetic real-estate market, along with young families who can no longer afford to buy there.
Travelling into Taupo on a clear day along the northeastern shores of the lake is breathtaking: beyond the lake, which is the size of Singapore, you can see the snowcapped peaks of Tongariro National Park.
Queenstown is as much a verb as a noun, a place of doing that likes to spruik itself as the 'adventure capital of the world'. It's famously the birthplace of bungy jumping, and the list of adventures you can throw yourself into here is encyclopedic – from alpine heliskiing to zip-lining. It's rare that a visitor leaves without having tried something that ups their heart rate, but to pigeonhole Queenstown as just a playground is to overlook its cosmopolitan dining and arts scene, its fine vineyards, and the diverse range of bars that can make evenings as fun-filled as the days.
Catch a whiff of Rotorua’s sulphur-rich air and you’ve already had an introduction to NZ’s most dynamic geothermal area. The Māori revered this place, naming one of the most spectacular springs Wai-O-Tapu (Sacred Waters). Today 34% of the population is Māori, with cultural performances and traditional hāngi (steam-cooked banquets) as big an attraction as the landscape itself.