Kuba

Most travelers say hello and goodbye to Las Tunas Province in the time that it takes to drive across it on the Carretera Central – one hour on a good day. But, hang on a second! With laid-back, leather-skinned cowboys and poetic country singers, the province is known for daredevil rodeos and Saturday-night street parties. Here barnstorming entertainment is served up at the drop of a sombrero.

Matanzas is like a sunken galleon left at the bottom of the ocean. Most casual visitors to Cuba sail right over the top of it (usually on a tour bus to Varadero), but, a few curious adventurers dive down and discover that this ostensibly scruffy city is still full of priceless treasure. Go back a few generations and Matanzas was a very different place. During the 18th and 19th centuries, the city developed a gigantic literary and musical heritage, and was regularly touted as the ‘Athens of Cuba.' Two pivotal Cuban musical forms, danzón and rumba, were hatched here, along with various religions of African origin. Matanzas also hosts one of Cuba’s finest theaters, and was the birthplace of some of its most eloquent poets and writers. Despite the contemporary aura of decay, the cultural riches haven’t disappeared. You just need patience, imagination and a Sherlock Holmes hat to disentangle them.

Santiago är hetare, flirtigare, mer avspänt och mer afrokaribiskt än resten av Kuba. Här föddes Bacardin, revolutionen och Buena Vista Social Club. Följ med till staden som är backig som San Francisco och ligger närmare Jamaica än Havanna.

The pioneering ecovillage of Las Terrazas dates back to a reforestation project in 1968. Today it’s a Unesco Biosphere Reserve, a burgeoning activity center (with a canopy tour) and the site of the earliest coffee plantations in Cuba. Not surprisingly, it attracts day-trippers from Havana by the busload.

Diminutive Ciego de Ávila's finger-in-the-dyke moment came during the late-19th-century Cuban Wars of Independence: it became the site of an impressive fortified wall, the Trocha, built to keep out rebellious eastern armies from the prosperous west. Today, the province continues to be the cultural divide between Cuba's Oriente and Occidente. Most tourists come here for the ambitious post–Special Period resort development of Cayo Coco and Cayo Guillermo. The brilliant tropical pearls that once seduced Ernest Hemingway have had their glorious beaches spruced up and daubed with over a dozen exclusive resorts.

Embellished by soaring pine trees and bulbous limestone cliffs that teeter like top-heavy haystacks above placid tobacco plantations, Parque Nacional Viñales is one of Cuba's most magnificent natural settings. Wedged spectacularly into the Sierra de los Órganos mountain range, this 11km-by-5km valley was recognized as a national monument in 1979, with Unesco World Heritage status following in 1999 for its dramatic steep-sided limestone outcrops (known as mogotes), coupled with the vernacular architecture of its traditional farms and villages.

Situated in the Archipiélago de Sabana-Camagüey, or the Jardines del Rey (King’s Gardens) as travel brochures prefer to call it, Cayo Coco is Cuba's fourth-largest island, a 370-sq-km beach-rimmed key that is unashamedly dedicated to tourism. The area north of the Bahía de Perros (Bay of Dogs) was uninhabited before 1992, when the first hotel – the Cojímar – went up on adjoining Cayo Guillermo. The bulldozers haven't stopped buzzing since.

Leap-frogged by almost all international visitors, Cuba’s two smallest provinces, created by dividing Havana Province in half in 2010, are the preserve of more everyday concerns – like growing half of the crops that feed the nation, for example. But in among the patchwork of citrus and pineapple fields lie a smattering of small towns that will satisfy the curious and the brave.

La Victória de Las Tunas (as it's officially known) is a sleepy agricultural town anointed provincial capital. It has long held a sleazy reputation for being the Oriente's capital of sex tourism. But thanks to good private lodgings, welcoming locals and a handy location on Cuba's arterial Carretera Central, handfuls of road-weary travelers drop by and are pleasantly surprised. Missing here are the touts that exasperate tourists in other destinations. It's a window into real provincial life.

In this beautiful hill-studded hinterland, Cuba’s contradictions are magnified. For the visitor, there's rich landscapes ranging from the pine-scented mountains of the Sierra Cristal to the palm-fringed beaches around Guardalavaca. Holguín's beauty was first spied by Christopher Columbus who, by most accounts, docked near Gibara in October 1492 where he was met by a group of curious Taíno natives. The Taínos didn’t survive the ensuing Spanish colonization, though fragments of their legacy can be reconstructed in Holguín Province, which contains more pre-Columbian archaeological sites than anywhere else in Cuba.