Quiché is the homeland of the K'iche' people, though other groups form the fabric of this culturally diverse region, most notably the Ixil of the eastern Cuchumatanes mountains. Most visitors who come to this largely forgotten pocket of the country are on a jaunt to the famous market at Chichicastenango. Similarly captivating commerce is conducted in the less trammeled territory of Santa Cruz del Quiché, the departmental capital to the north. On its outskirts lie the mysterious ruins of K'umarcaaj, the last capital city of the K'iche'. Adventurous souls push further north for Nebaj, heart of the culturally vibrant Ixil Triangle, with myriad hiking opportunities.
Stretching from the steamy lowland forests of El Petén to the dry tropics of the Río Motagua valley, and from the edge of the Western Highlands to the Caribbean Sea, this is Guatemala's most diverse region.
Depending on who you talk to, Guatemala City (or Guate as it's also known) is either big, dirty, dangerous and utterly forgettable, or big, dirty, dangerous and utterly fascinating. Either way, there's no doubt there's an energy here unlike anywhere else in Guatemala. It's a place where dilapidated buses belch fumes next to BMWs and Hummers, and where skyscrapers drop shadows on shantytowns.
San Juan La Laguna is just 1.2 miles (2km) west by road from busy San Pedro, on a rise above a spectacular bay, but this neat, mellow village has escaped many of the excesses of its neighbor, and some travelers find it a more tranquil setting in which to study Spanish or experience local life. San Juan is special: the Tz'utujil inhabitants take pride in their craft traditions – particularly painting and weaving – and have developed their own tourism infrastructure to highlight their culture to outsiders.
Santiago Atitlán is the largest of the lake communities, with a strong indigenous identity. Many atitecos (as its people are known) proudly adhere to a traditional Tz'utujil Maya lifestyle. Women wear purple-striped skirts and huipiles embroidered with colored birds and flowers, while older men still wear lavender or maroon striped embroidered pants. The town's cofradías (brotherhoods) maintain the syncretic traditions and rituals of Maya Catholicism. There's a large arts and crafts scene here too. Boatbuilding is a local industry, and rows of rough-hewn cayucos (dugout canoes) are lined up along the shore. The liveliest days to visit are Friday and Sunday, the main market days, but any day will do.
Surrounded by valleys with mountains serrating the horizons, Chichicastenango can seem a world away from the rest of Guatemala. When its narrow cobbled streets and red-tiled roofs are enveloped in mist, it's downright magical. The crowds of crafts vendors and tour groups who flock in for the huge Thursday and Sunday markets lend it a lively commercial atmosphere. Masheños (citizens of Chichicastenango) adhere strongly to Indigenous religions and ceremonies, and the town's various cofradías (religious brotherhoods) hold processions in observance of their saints around the church of Santo Tomás.
Once a spot that tourists passed through, Cobán has become a destination in its own right and one of the best in the area (outside Guatemala City) for decent food, a range of hotels and activities. For tourists it remains a great hub for taking in the surrounding natural wonders – such as Semuc Champey – in a series of day trips.
Lago de Atitlán leaves even the most seasoned travelers marveling. Fishers ply the lake's aquamarine surface. Fertile hills dot the landscape, and over everything looms the volcanoes, permeating the entire area with unique and striking beauty. It never looks the same twice. No wonder many have fallen in love with the place and made their homes here.
This region is an interesting mix of local villages, often with little Spanish spoken in favor of Indigenous languages, larger cities and some truly top-notch tourist attractions. It can be beastly hot at times, particularly just before the rainy season from February to May. Oddly, this is when some of the sights are best visited, as they are most known for swimming, spelunking, or getting wet and muddy.
The mountainous departments of Quetzaltenango, Totonicapán and Huehuetenango are generally less visited by tourists than regions closer to Guatemala City. But with extraordinarily dramatic scenery and vibrant indigenous culture, this part of the country presents an invariably fascinating panorama. Highlights of any visit include Quetzaltenango ('Xela' for short), Guatemala's second-largest city, with an ever-growing language school and volunteer work scene; the nearby town of Zunil, with its volcanically heated springs and Maya deity; ascents of the volcanoes around Quetzaltenango; and the remote mountain enclave of Todos Santos Cuchumatán, north of Huehuetenango, with a strong traditional culture and excellent walking possibilities.