Cebu is the hub around which the Visayas revolve. It is the most densely populated island in the Philippines and is second only to Luzon in its strategic and economic importance to the country. This is one of the most prosperous regions in the country – the 2016 growth rate was 8.8%, considerably higher than the national average. Tourism numbers are booming, Cebu draws almost two million foreign travellers a year. The island's prime attractions are its white-sand beaches and spectacular diving, chiefly off the northern tip of Cebu at Malapascua and down on the southwest coast at Moalboal. And don't ignore much-maligned Cebu City, which has lively bars, emerging eateries and burgeoning retail appeal.
The capital of the Southern Philippines, Cebu City is a bustling metropolis, the hub of a three-million-strong conurbation. Aesthetically, it's gritty and not exactly easy on the eye, but the city is also relatively cosmopolitan thanks to a surging English-language school industry (many Koreans and Chinese study here) and well-regarded universities (which draw Filipinos from across the nation). Historic sights are slim on the ground, though there are some colonial-era buildings, and the traffic is notorious – but you'll still find plenty to do. Cebu City's energy is infectious: its bar and club scene is justly famous throughout the archipelago and dining out is a delight, with a dizzying choice of restaurants. And with Cebu airport being expanded to accommodate many more domestic and international flights, the city's continuing prosperity seems assured.
The tiny island of Pamilacan, adrift in the Bohol Sea about 23km east of Balicasag, is cetacean central, its rich waters supporting marine megafauna including whales and dolphins, manta rays and sharks. Islanders have always lived off the sea, hunting whales until the ban in 1992, then targeting sharks and rays. In 1993 Sulliman University recorded 30 whale sharks landing in Pamilacan in just 44 days. If you visited the island in the mid-1990s, lanes would be full of shark and manta meat drying in the sun. Finally, in 1998, whale shark and manta hunting were officially banned.
Western Visayas tends to attract three types of visitors. The most common is the holidaymaker drawn by Boracay's gorgeous White Beach and the fiesta hubbub that surrounds it: a collection of resorts, restaurants, bars, masseuses and tour touts lined up along one great stretch of sand. And as the latest tour group will attest, it's the perfect place for that selfie in the waves. Next comes the diver drawn to world-class undersea destinations, from Romblon Island in the north to Dauin and Apo Island in the south. Finally there's the off-the-beaten-track traveler braving endless miles of roadside shacks to discover the region's discrete rewards, including mountain trekking and cave exploration, pockets of vibrant nightlife in cities such as Iloilo, some fascinating architectural history, alluring beach resorts and oases of fine food. If you have the endurance to hit them all, pack your compass, snorkel, ear plugs and motion-sickness tablets.
This idyllic island off the north coast of Cebu is famous for its world-class diving, above all the chance to dive with thresher sharks, which are present year-round. But even if you've no interest in reefs and marine life, Malapascua makes a beautiful beach destination, the southern part of the island is fringed with gorgeous sandy bays and there's an excellent choice of hotels and guesthouses. Malapascua is justifiably a very popular escape for travellers and Cebuanos.
This group of islands in the far north of Palawan, also known simply as the Calamianes, is a bona fide adventurer's paradise, with wreck diving, kayaking, island-hopping and motorbiking leading the way. It's a bountiful region filled with white-sand beaches, coral reefs, dense rainforests, mangrove swamps and the crystal-clear lakes of Coron Island.
For students and historians of the Pacific and WWII, the word 'Leyte' conjures up images of bloody naval battles and the site of MacArthur's famous return. For Filipinos it's equally associated with the rags-to-riches rise of Imelda Marcos and the nostalgic, romanticised portrait she painted of her birthplace after she made good in the capital. For travellers, Southern Leyte, wrapped around the deep-water Sogod Bay, is one of the Philippines' many diving hotspots. The Cebuano-speaking Leyteños live in the south, and their Waray-speaking neighbours live in the cattle-ranching country of northern Leyte.
The word most often associated with Samar is 'rugged'. It has a heavily forested, virtually impenetrable interior, around which runs a beautiful coastline of turquoise bays, secret surf breaks, towering cliffs and sandy beaches. Not surprisingly, Samar tends to draw a more adventurous tourist – the spelunker; the canyoner; the diehard surfer looking for an undiscovered break. Transport connections are quite good between the main towns, but to really explore Samar, a motorbike and lack of time pressure are ideal. The main language of Samar is Waray-Waray.
Panay's largest city is just right. It's big enough to offer a scaled-down version of the urban comforts you get in Manila, yet small enough to remain accessible and down-to-earth. Ilonggo, the people of Iloilo, are rightfully proud and connected to their city's past and invested in its future. Come here for fascinating history, buoyant nightlife and a side trip to rural Guimaras island.
Walking the crowded, student-laden downtown streets of Cagayan de Oro (the “Oro” refers to the gold discovered by the Spanish in the river here), not only do you move faster than traffic, but you also pick up on the energy of youth. Otherwise, it's a mostly ordinary expanding Filipino city with a strong culinary scene.